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Jewelry Videos

Featured Videos

James Avery Behind the Scenes Mother's Day Model Photo Shoot

April 7, 2014

Take a peek behind the scenes of the James Avery Mother's Day photo shoot.

James Avery Behind the Scenes Spring Model Photo Shoot

March 11, 2014

Take a peek behind the scenes of the Spring 2014 James Avery model photo shoot.

New Jewelry Designs

Your Life. Your Celebrations. Christmas 2013

November 20, 2013

Christmas inspiration from James Avery Jewelry

New Designs for Fall 2013

September 26, 2013

New designs from James Avery Jewelry for Fall 2013.

New Designs for Spring & Summer 2013

June 11, 2013

Rings, bracelets, pendants and more—explore a meaningful array of inspiring new designs from James Avery.

Product Highlights

Los Martillados Bracelet

June 11, 2013

Los martillados, which means “the hammered” in Spanish, refers to the distinctive, light-reflecting surface created by a time honored hand-hammering technique.

Artisans at Work: Avery Art Glass Charms

November 1, 2012

Avery Art Glass Charms blend elements of creativity and translucency with expressive patterns and vivid colors. See how Avery Art Glass Charms are made.

Hand Engraving at James Avery

January 7, 2013

A hand engraved inscription customizes your jewelry and transforms it into a personalized work of art. Learn more about the art of hand engraving.

Jewelry Tips & Guides

Find Your Ring Size at James Avery

March 25, 2013

The correct ring size helps to ensure a comfortable fit. Learn helpful tips and more about our printable ring size guide, available at

James Avery Wrapped and Knotted Leather Charm Bracelet

January 8, 2013

Playful, casual, and fun—create a layered look with our wrapped leather bracelet. It’s a fun way to wear your favorite charms.

Company Highlights

Part 1—A Calling


From a humble beginning in a garage workshop with a simple goal in mind — create jewelry that has meaning as well as lasting value.

Part 2—The Past is our Future, the Future is Our Past


Part 3—Keep it Simple but Give it Meaning


Part 4—Silver, Gems, and Dedicated People


Part 5—Ideas, Hard Work, and Prayers


Part 6—Inspiration Realized


Part 7—From Our Hands to Yours