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Jewelry Videos

Featured Videos

How Do You Spell Love?

January 12, 2016

We love letters. James Avery charms and rings spell love.

James Avery Jewelry, Artful Gifts

November 2, 2015

From our hands to your heart, we present an inspiring collection of artful gifts ready for sharing.

New Jewelry Designs

New Designs for Spring & Summer 2013

June 11, 2013

Rings, bracelets, pendants and more—explore a meaningful array of inspiring new designs from James Avery.

Product Highlights

"I LOVE YOU" Spinner Charm

January 19,2016

How the James Avery Jewelry "I LOVE YOU" Spinner Charm works.

Two Hearts Spinner Charm

January 19,2016

How the James Avery Jewelry Two Hearts Spinner Charm works.

James Avery Changeable Charm Bracelet

August 4, 2015

Wear Any Charm Anytime With our Changeable Charm Bracelet you can add or remove charms as you wish. Watch our video to see how to change your charms.

Los Martillados Bracelet

June 11, 2013

Los martillados, which means “the hammered” in Spanish, refers to the distinctive, light-reflecting surface created by a time honored hand-hammering technique.

Artisans at Work: Avery Art Glass Charms

November 1, 2012

Avery Art Glass Charms blend elements of creativity and translucency with expressive patterns and vivid colors. See how Avery Art Glass Charms are made.

Hand Engraving at James Avery

January 7, 2013

A hand engraved inscription customizes your jewelry and transforms it into a personalized work of art. Learn more about the art of hand engraving.

Jewelry Tips & Guides

Find Your Ring Size at James Avery

March 25, 2013

The correct ring size helps to ensure a comfortable fit. Learn helpful tips and more about our printable ring size guide, available at

James Avery Wrapped and Knotted Leather Charm Bracelet

January 8, 2013

Playful, casual, and fun—create a layered look with our wrapped leather bracelet. It’s a fun way to wear your favorite charms.

Company Highlights

About James Avery Jewelry

November 7, 2014

Mr. Avery and employees talking about James Avery Jewelry.

James Avery Jewelry 60th Anniversary

November 17, 2014

We're celebrating 60 years of artistry, tradition, and craftsmanship with vintage designs.