Avery in the News

James Avery Opens New Store in Victoria, Texas

New Jewelry Store Debuted on October 3rd

KERRVILLE, TEXAS--(BUSINESS WIRE)—James Avery, a family-owned jewelry retailer, opened its newest store at Victoria Mall on October 3rd at 7800 N. Navarro St., Victoria, Texas. The store features an extensive selection of designs offered in numerous metals, sizes, gemstones, and accessories. The new James Avery at Victoria Mall is open from 10 a.m. to 6 p.m. Monday through Saturday, and 12 p.m. to 6 p.m. on Sunday.

James Avery offers special services to customers such first-time soldering, machine and hand engraving, and a unique earring replacement program.  The company also just launched their line of Avery Remembrance Rings, which offers customers a choice of a silver or gold ring featuring a variety of gemstone options representing a special event or meaningful birthstone.

With the addition of the new Victoria store, James Avery now has a total of 48 stores.  Customers can also shop the jeweler’s online store at www.jamesavery.com.

Executive Vice President Paul Avery comments, “We’re very excited about this new Victoria store.  We noticed we had a large number of customers from Victoria and the surrounding communities.  Our new store at Victoria Mall will make shopping with us more convenient for those customers, as well as allow new customers the opportunity to get to know James Avery.”

The public is invited to a Ribbon Cutting and Grand Opening Event at the new James Avery at Victoria Mall on Thursday, October 23rd.  The Ribbon Cutting ceremony will begin at 5:45 p.m., with the Grand Opening celebration immediately following, from 6 to 8 p.m.  Refreshments will be available, and patrons will have the opportunity to enter special drawings for jewelry and/or other prizes. Members of the Avery family will be on site to greet guests of the event.

A donation will be made at the event to support the Boys and Girls Club of Victoria, Texas.  Marc Vendl of the Boys and Girls Club states, “The donation from James Avery will help us launch our Kids Café program, a charitable meal service program especially for needy children.  We’ve wanted to start a Kids Café for awhile, and the Avery’s donation is helping us kick off those efforts.”

James Avery has made a commitment to helping feed the hungry in their communities.  Over the past two years, the company has donated over $52,000 to local food banks.  When introduced to the Kids Café program offered in conjunction with the Boys and Girls Clubs, James Avery was immediately interested in helping to further those efforts in support of this community.