Avery in the News

James Avery Opens New Store in Birmingham

Jewelry retailer opens first Alabama store at The Summit and invites public to Grand Opening party on September 22nd

KERRVILLE, TEXAS--(August 14, 2009)—James Avery, a family-owned jewelry retailer, announces today the opening of their 52nd store in Birmingham, Alabama. The new store is located in the newest phase of The Summit at 220 Summit Blvd., Suite 170 in Birmingham, across from White House| Black Market.The store features an extensive selection of typically hand-crafted designs offered in numerous metals, sizes and gemstones. James Avery at The Summit will be open from 10 a.m. to 9 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sunday.

With the addition of the Birmingham location, James Avery operates a total of 52 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia and Alabama. Customers can also shop online at www.jamesavery.com.

The Summit Birmingham location will be the company’s first store in Alabama. Chris Avery, chief executive officer, comments: “We’re happy to be expanding into this new market where we believe many people share the same values of our company. We invite everyone to visit our new location at The Summit and allow us the opportunity to introduce our jewelry to them.” To learn more about the new Birmingham location visit www.jamesavery.com/thesummit.

Guests are invited to attend the Grand Opening event at the new location on Tuesday, September 22nd from 5:00 p.m. to 7:00 p.m. Refreshments will be available and guests will have the opportunity to enter special drawings for jewelry and other prizes. Members of the Avery family will be present to welcome guests and celebrate the store opening. In appreciation of customers’ support, The Summit store will make a donation to the Boys and Girls Clubs of Central Alabama. The BGCA mission is “to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.”  For more information on Boys & Girls Clubs of America or to help kids BE GREAT visit www.begreatamerica.org.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones.  Based in the Texas Hill Country, James Avery maintains over 1,000 designs in the active product line. Each design is originated by skilled men and women who hand-craft jewelry in the James Avery design studio.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.