Avery in the News

James Avery Opens New Store in Atlanta Area at The Forum on Peachtree Parkway

Jewelry retailer invites public to Grand Opening Event on May 20th

KERRVILLE, TEXAS--(April 16, 2010)—James Avery, a family-owned jewelry retailer, announces today the opening of their new store in Norcross, Georgia.  The new store is located at The Forum on Peachtree Parkway at 5151 Peachtree Parkway, Suite 715.  The store features an extensive selection of typically hand-crafted designs offered in numerous metals, sizes and gemstones.  James Avery at The Forum on Peachtree Parkway will be open from 10 a.m. to 9 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sunday.

With another location at Mansell Crossing Shopping Center in Alpharetta, James Avery now has two stores in the Atlanta area.  Two previous locations at The Mall of Georgia in Buford, and Ashford Place in Dunwoody, have relocated to one new location in Norcross.  Overall, the company operates a total of 53 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia and Alabama.  Customers can also shop online at www.jamesavery.com.

“We are excited to open our new store at The Forum on Peachtree Parkway,” comments President and CEO, Chris Avery.  “Though the newly designed store offers an updated layout in a premier location, our customers will find the same welcoming environment and the same great selection of James Avery jewelry that they’re used to.  Our hope is that this new location will make shopping more convenient for our existing customers, and will allow us the opportunity to introduce James Avery to new customers in the Atlanta metro area.”

Guests are invited to attend the Grand Opening event at the new location on Thursday, May 20th from 5:00 p.m. to 7:00 p.m.  Refreshments will be available and guests will have the opportunity to enter special drawings for jewelry and other prizes.  Members of the Avery family will be present to welcome guests and celebrate the store opening.  In appreciation of customers’ support, The Forum at Peachtree Parkway store will make a donation to Boys & Girls Clubs of Metro Atlanta.  To learn more about the new location, visit www.jamesavery.com/atlanta.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, typically hand-crafted jewelry in sterling silver, gold and gemstones.  Based in the Texas Hill Country, James Avery maintains over 1,000 designs in the active product line.  Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by skilled artisans predominantly in the Texas Hill Country.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.