Avery in the News

James Avery Announces New Store at Mall of Louisiana this September

Jewelry retailer opening 2nd location in Louisiana, its 1st in Baton Rouge

KERRVILLE, TEXAS--(August 20, 2010)—James Avery, a family-owned jewelry retailer, announces plans to open a new store in Baton Rouge, Louisiana this September.  The store will be located on the Boulevard at the Mall of Louisiana, a premier shopping destination in the area.  The new location will feature an extensive selection of typically hand-crafted designs offered primarily in sterling silver and 14k gold, and in various sizes and gemstones.

James Avery is best known for its unique jewelry designs which include faith-inspired jewelry and an extensive charm collection.  They also offer a diverse selection of rings, bracelets, necklaces, and earrings for all ages, men and women.  The corporate mission is "to share life, love and faith through the beauty of design."

Chris Avery, President and CEO, comments on the new store opening in September: "We are excited to bring a second James Avery store to Louisiana with the opening of our Baton Rouge location.  We are happy to be a part of a city with such a rich history and culture, and feel we will connect well with the values and interests of the people of this community.  It is our hope that our current and future customers will feel welcome in this new store."

The Mall of Louisiana store will be the second James Avery location in Louisiana.  In 2006, the company opened their other Louisiana store in Shreveport.  With the opening of this Baton Rouge location, James Avery will operate a total of 57 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, Alabama and Tennessee.  Customers can also shop online at www.jamesavery.com.

For the latest information on the new location at the Mall of Louisiana, please visit www.jamesavery.com/batonrouge.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones.  From a one man endeavor in his mother-in-law's garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation.  James Avery maintains over 1,000 designs in the active product line.  Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country.  James Avery currently operates a total of 56 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, Alabama, and Tennessee.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.
More information about James Avery is available online at www.jamesavery.com/about,
or on Facebook at www.facebook.com/JamesAvery.