Avery in the News

James Avery Opens New Store at The Shops of Saddle Creek in Germantown, TN

Jewelry retailer opens new location in Tennessee, invites customers to Grand Opening

KERRVILLE, TEXAS--(October 13, 2010)—James Avery, a family-owned jewelry retailer, announces today the opening of their new store in Germantown, Tennessee.  The store will be located at The Shops of Saddle Creek, a premier shopping destination in the Memphis metro area, under the direction of store manager, Daphne Vescovo.  The new James Avery store is open from 10:00 a.m. to 8:00 p.m. Monday through Saturday and from 12:00 pm. to 5:30 p.m. on Sunday.

James Avery is best known for its unique jewelry designs which include faith-inspired jewelry and an extensive charm collection.  They also offer a diverse selection of earrings, bracelets, necklaces, and rings for all ages, men and women.  The corporate mission is “to share life, love and faith through the beauty of design.”

Chris Avery, President and CEO, shares, “We are pleased to open a new store at The Shops of Saddle Creek in Germantown.  As a new addition to the Memphis area, we are excited to join such a wonderful community.  We hope this new location will make shopping more convenient for our existing customers, and will allow us the opportunity to introduce James Avery to new customers in Germantown and surrounding communities.”

Guests are invited to attend the Grand Opening event at the new location on Thursday, October 28th from 5:00 p.m. to 7:00 p.m.  Refreshments will be available and guests will have the opportunity to enter special drawings for jewelry and other prizes.  Members of the Avery family will be present to welcome guests and celebrate the store opening.  In appreciation of customers’ support, The Shops of Saddle Creek store will make a donation to Boys & Girls Clubs of Greater Memphis.  For the latest information on the grand opening at The Shops of Saddle Creek, please visit www.jamesavery.com/saddlecreek.

With the opening of this Germantown location, James Avery will operate a total of 58 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, Alabama and Tennessee.  Customers can also shop online at www.jamesavery.com.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones.  From a one man endeavor in his mother-in-law’s garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation.  James Avery maintains over 1,000 designs in the active product line.  Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country.  James Avery currently operates a total of 58 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, Alabama, and Tennessee.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.
More information about James Avery is available online at www.jamesavery.com/about,
or on Facebook at www.facebook.com/JamesAvery.