November 01, 2010
KERRVILLE, TEXAS--(BUSINESS WIRE –November 1, 2010)—James Avery, a family-owned jewelry retailer, announces today the launch of their Yours to Keep: A Life Story in Charms promotion at their Birmingham location at The Summit. Starting November 1st and running through November 30th, 2010, James Avery will offer a complimentary silver charm bracelet in select styles to patrons making any single charm purchase.
The program was designed to promote the idea that building a charm bracelet is a way to tell your story in a fun and unique way. Each charm can signify special memories, hobbies or events that have offered special meaning to your life. From pre-teens to grandmothers, a charm bracelet can be worn and cherished by women of all ages. Starting at around $30 a piece, charms also make easy, yet special gifts for birthdays, holidays, and other milestones.
"Charms and charm bracelets have been a significant part of our product line since this company was founded over fifty years ago," says John McCullough, VP of Marketing for James Avery. "Building a charm bracelet is such a simple, but meaningful way someone can express what makes them unique and chronicle their life story."
James Avery is best known for its distinctive jewelry designs which include faith-inspired jewelry and an extensive charm collection. They also offer a diverse selection of earrings, bracelets, necklaces, and rings for all ages, men and women. The corporate mission is "to share life, love and faith through the beauty of design."
For more information and rules for the Yours to Keep: A Life Story in Charms promotion, please call the James Avery store at The Summit 205-967-3485, or visit the store at 220 Summit Blvd, Birmingham, AL.
Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones. From a one man endeavor in his mother-in-law's garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. James Avery maintains over 1,000 designs in the active product line. Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country. James Avery currently operates a total of 58 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, Alabama, and Tennessee. James Avery jewelry is available at retail stores and online at www.jamesavery.com. More information about James Avery is available online at www.jamesavery.com/about, or on Facebook at www.facebook.com/JamesAvery.