James Avery News | Nashville
James Avery Invites Customers to Join in Relief Efforts for Nashville
Local Boys & Girls Clubs to Benefit from Sales of Dogwood Pendant
June 14, 2010
KERRVILLE, TEXAS--(BUSINESS WIRE – June 14, 2010)—In light of the recent flooding in the Nashville area, James Avery has launched a campaign to assist Boys & Girls Clubs of America (BGCA) in the Nashville area with the relief efforts for area Clubs that were damaged in the flood. James Avery customers nationwide will have a chance to participate in these relief efforts. Beginning June 14 through October 31, 2010, James Avery will donate 50% of the purchase price of each Dogwood Pendant sold, up to a $60,000 donation for BGCA.
The dogwood flower is a symbol of hope and renewal and can also be seen as a symbol of the South. The Dogwood Pendant is a new James Avery design released earlier this year, and was decidedly the right symbol to represent the rebuilding efforts going on in Nashville. As James Avery prepares for the opening of their new store location in Franklin, TN this August, the company wants to show the residents of the Nashville area that it is ready and excited to be a part of the strong community.
"Our hearts and prayers go out to the residents of Nashville, who have suffered through this tragedy," comments Chris Avery, President and CEO of James Avery. "We hope to provide support to the local Boys & Girls Clubs so that they are able to recover what was lost or damaged. It is our hope that with this donation, we will help those in need as they rebuild their community and their lives."
The Old Thompson Lane Boys & Girls Club in Nashville has estimated flood damage at $30,000. James Avery has elected to expedite an initial donation to the Nashville-area Clubs to help jump-start the rebuilding efforts, with the remainder of the donation to be received after the campaign ends in October.
"Boys & Girls Clubs of Middle Tennessee is very appreciative of the thoughtfulness and support Chris Avery and his team at James Avery for helping us restore our Club and replacing the supplies and equipment lost in the flooding," comments Bobby Lee Smith, President and CEO of BGCA of Middle Tennessee. "There is a good feeling in knowing that the investment James Avery makes in crafting their quality products is of the same values used to invest in the quality programs through Boys & Girls Clubs that provide hope and opportunity for our youth."
James Avery is the national sponsor this year of the Boys & Girls Clubs of America's National Fine Arts Exhibit. For more information about James Avery's involvement in Boys & Girls Clubs of America, please visit www.jamesavery.com/bgca.
About James Avery
Established in 1954, James Avery is a family-owned jeweler that offers high quality, typically hand-crafted jewelry in sterling silver, gold and gemstones. Based in the Texas Hill Country, James Avery maintains over 1,000 designs in the active product line. Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country. James Avery jewelry is available at retail stores and online at www.jamesavery.com.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (www.bgca.org) has enabled young people, especially those who need Clubs most, to reach their full potential as productive, caring, responsible citizens. Today, more than 4,000 Boys & Girls Clubs serve more than 4 million young people through Club membership and community outreach. Clubs can be found throughout the country and on U.S. military installations worldwide, providing young people 6-18 years old with guidance-oriented character development programs conducted by trained, professional staff. Key programs emphasize leadership development; education and career exploration; community service; technology training; financial literacy; health and life skills; the arts; sports, fitness and recreation; and family outreach. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.
