Charm Event Promotion

Details: Purchase two James Avery charms* and/or pendants and an eligible bracelet or necklace and receive up to $72 off the transaction. Customers purchasing an eligible bracelet or necklace priced under $72 will receive that item’s value only. Offer valid 6/21/21 through 7/26/21, while supplies last. Available at JamesAvery.com, James Avery retail stores, through James Avery Customer Service, at select Dillard’s Department Stores and at Dillards.com. May not be combined with any other offer or applied to previous purchases. We reserve the right to limit quantities. No cash/credit back. *Glass Enhancer Beads and Charm Holder Fobs do not count as James Avery charms for this promotion.


  1. 1

    Pick two (or more) charms, and add them to your shopping bag.

  2. 2

    Add the charm necklace or charm bracelet you’d like to your shopping bag. Once the two charms and eligible charm holder are in your bag, the $72 will be deducted from the total. You can also select to have the charms added to your free holder.

  3. 3

    Check out or keep shopping!


Which FREE style will you choose?

The 15 FREE charm holders, including all six charm holder necklaces and all nine charm bracelets.

Did you know?

These items are also part of the charm event!

An assortment of 14K gold charms and charm holders.

Golden opportunity

Buy two charms, get $72 off when you select a gold charm holder—or choose a FREE qualifying silver holder. Shop gold
The sterling silver Medium Twist Ankle Bracelet with two summer-themed charms.

Our anklet is part of the offer

The Medium Twist Ankle Bracelet is FREE with the purchase of any two charms. Shop anklet
A charm holder necklace with a pendant and charm.

Pendants also count towards the offer

Buy two pendants (or a pendant and a charm) and get one of fifteen styles FREE. Shop pendants
A Changeable Charm Bracelet shown with multiple charms.

Receive $72 off

When you buy two charms, you can receive $72 off when you select an eligible charm holder that is more than $72. For example, our Changeable Charm Bracelet shown here. Shop now