Craig's Brand Story

Craig’s Story

During my son’s junior year of high school, he told us that instead of getting a class ring he wanted an engraved dog tag. That was a bit of a surprise, but my wife and I decided that if that’s what he wanted, we needed to find one that was pretty special, which is why we went to James Avery. We found him a simple but beautiful dog tag and had it engraved with a cross on one side and a reference to his favorite scripture on the back. Today, our son wears this very special keepsake close to his heart as a reminder of his faith, his family, and his focus to finish in excellence to the glory of God.