Press Release 60th Anniversary

Press Release

James Avery Jewelry Celebrates 60th Anniversary

August 21, 2014
Texas-based jeweler honors major milestone by reintroducing select vintage designs

KERRVILLE, TEXAS—(August 21, 2014)—James Avery, a family-owned jewelry retailer, announces the launch of its 60th anniversary celebration by reintroducing select time-honored favorite designs. Beginning with the classic French Flower Pendant from 1971, and the Peacock Pendant from 1982, each vintage design features a distinctive 60th anniversary mark. Additional iconic James Avery designs will release in the months to follow. More information about the company’s journey over the past 60 years may be found at

James Avery Jewelry offers a comprehensive collection of designs for women and men that are unique to the marketplace and crafted in sterling silver, gold, and gemstones. The jeweler is widely recognized for its inspiring traditional collections, contemporary new designs, and its extensive offering of keepsake charms.

John McCullough, Senior Vice President of Sales & Marketing of the company comments: “We’re looking forward to sharing the company’s legacy and reminiscing the good times past as we take a stroll down memory lane. When he opened his garage workshop in 1954, James Avery knew he was in business not just to sell jewelry but also to establish relationships. And 60 years later, relationships continue to be central to the James Avery experience in our offices, workshops, and in our stores. We invite everyone to browse our website and visit our retail stores to discover what's new and to rediscover a part of our history that we hope will provide an enjoyable experience.“

Nationwide, the company operates a total of 70 stores across the South and Midwest. Customer can learn more about James Avery and fin their nearest store location by visiting

About James Avery Jewelry– Established in 1954, the company has grown from a one-man endeavor in a garage, into a team of over 2,000 employees. Designs are originated by artisans in the company’s design studio and then finely crafted and produced by skilled individuals. James Avery jewelry is available at retail stores and online at More information about James Avery is available online at or on Facebook at