Press Release Charm Event Begins Today

Press Release

James Avery Charm Event Begins Today

April 11, 2016
Purchase two charms plus any eligible bracelet or charm holder and receive $49 off

KERRVILLE, TEXAS– (April 11, 2016)—James Avery, a family-owned jewelry retailer, announces the launch of its Charm Event for 2016 through all of the company’s sales channels. Starting today and running through May 31st, patrons who purchase two charms plus any eligible charm bracelet, hook-on bracelet, or charm holder in a single transaction will receive $49 off the transaction while supplies last.

Known for their 60-year heritage of artistry, tradition, and craftsmanship, James Avery offers an inspiring selection of keepsake charms and elegant casual and faith collections, all designed to capture the special moments of life.

“Charms have been a considerable part of our product line since this company was founded over 60 years ago” says John McCullough, Executive Vice President of Sales and Marketing at James Avery. “Building a charm bracelet is such a simple, yet meaningful way someone can commemorate special occasions, and celebrate things they love most.”

The promotion is running in each of the company’s 70 retail stores across the South and Midwest and at select Dillard’s locations. To find a James Avery store or a participating Dillard’s location near you, visit Customers may also take advantage of this offer by ordering online at or by phone at 1-800-283-1770.

About James Avery Jewelry®– Established in 1954, the company has grown from a one-man endeavor in a garage, into a team of over 2,000 employees. Designs are originated by artisans in the James Avery design studio and then finely crafted and produced in the company’s five workshops. Learn more about James Avery online at or on Facebook at

About the Promotion-- Purchase two James Avery charms* and an eligible charm foundation (charm bracelet, hook-on bracelet, or charm holder) in a single transaction and receive $49 off the transaction. Offer valid April 11 – May 31, 2016 while supplies last. Available at, James Avery retail stores, James Avery Customer Service, at select Dillard’s Department Stores, and at May not be combined with any other offer or applied to previous purchases. James Avery Jewelry® reserves the right to limit quantities. No cash/credit back.

*Glass Enhancer Beads do not count as James Avery Charms for this promotion.