New James Avery KCC

Press Release

James Avery Jewelry Opens a New Craftsman Center in Kerrville

October 28, 2016
Texas-based jeweler to build new facility in the Texas Hill Country

KERRVILLE, TEXAS—(October 28, 2016)—James Avery, a family-owned jewelry retailer, opened its new Kerrville Craftsman Center. On Monday, October 17th, Hill Country team members flowed into the 53,600 square www.jamesavery.comt James Avery Craftsman Center for the first time to begin crafting the company’s iconic jewelry designs. The state of the art facility is located along the banks of the Guadalupe River on 30 acres just across from the Kerrville Municipal Airport on Highway 27 in Kerrville, Texas. The company relocated 300 employees from its main Kerrville campus and current facility in Comfort, Texas to the new location. When fully occupied, the new building will accommodate over 500 employees.

George Lee, Executive Vice President of Manufacturing & Product Development at James Avery, comments on the new facility, “Kerrville is a prime location for our new production facility for four main reasons. First, the new Craftsman Center consolidates people and operations that were previously dispersed throughout six buildings on our main campus and one building in Comfort. Second, while the Kerrville community offers an available workforce, our existing facilities were unable to accommodate the needed increase in workers. In addition, our Kerrville and Comfort facilities have experienced workforces that will be critical in training new employees in the art of jewelry craftsmanship. Finally, the relocation in Kerrville will also allow us to repurpose existing buildings to support the strong growth we are experiencing throughout the company.”

Howell Ridout, AIA, Vice President of Real Estate & Development at James Avery, explains that; “The company invested heavily in creative solutions to maximize natural daylight, warm textures, vibrant colors and hanging graphics to provide a comfortable and stimulating environment for the team of craftspeople who now call this their workplace home.”

About James Avery Jewelry®—James Avery Jewelry is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones, and leather wallets – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer with 73 James Avery stores in 6 states. Our jewelry is also available in 188 Dillard’s stores in Texas and in 27 additional states; and nationwide through James Avery crafts jewelry in four Texas workshops— one each in Hondo, Fredericksburg, Kerrville, and Comfort. For more information, visit or on Facebook