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James Avery Announces Release of Newly Designed Website

October 31, 2013
Texas-based jeweler re-designs website with new enhancements

KERRVILLE, TEXAS--(October 31, 2013)—James Avery, a family-owned jewelry retailer, announces the launch of their newly re-designed website at The new website includes high resolution product images, improved navigation with better sorting and refinement options, enhanced engraving program with jewelry preview, and updated “create your own“ tools that make it easy for shoppers to attach charms to bracelets and other items. A few other new features making shopping easier online include Guest Checkout, a simplified wish list, and the ability to shop by collections, themes, and occasions.

James Avery has also launched a new mobile website at Visitors to the new mobile site will also notice the updated look and feel, and experience more streamlined navigation. They will have the ability to browse and shop online, locate their nearest store, and check the status of an order.

James Avery Jewelry is best known for its connection and meaning-inspired designs, and extensive charm collection including colorful Avery Art Glass charms. In addition, James Avery offers a diverse selection of bracelets, earrings, necklaces, pendants, and rings in sterling silver, 14K gold, and gemstones for women and men of all ages.

John McCullough, Senior Vice President of Sales & Marketing at James Avery comments: “We’re so excited to offer our customers enhanced website features and functionality. We invite everyone to browse our new website and discover all the new options that will provide an enjoyable online experience.“

Nationwide, the company operates a total of 69 stores across the South and Midwest. Customers can learn more about James Avery and find their nearest store location by visiting

About James Avery Jewelry– Established in 1954, James Avery Jewelry offers high quality, artfully crafted jewelry in sterling silver, gold and gemstones. From a one man endeavor in his mother-in-law’s garage, the company has grown into a team of 2,000 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. The majority of our designs are originated by skilled individuals in the company’s design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country. James Avery jewelry is available at retail stores and online at More information about James Avery is available online at or on Facebook at