Press Release Now Open at the Shops at Bella Terra

Press Releases

Announcing Grand Opening Celebration of the New James Avery Jewelry® Store at Shops at Bella Terra in Richmond, Texas

October 19, 2016
Enter drawing for a chance to win a James Avery Gift Card

KERRVILLE, TEXAS — (October 19, 2016) — James Avery, a family-owned jewelry retailer, announces the opening of its new store today in Richmond, Texas at Shops at Bella Terra. To celebrate the grand opening, visitors may enter a drawing for a chance to win one of thirty James Avery gift cards valued at $50, $100, or $500.

John McCullough, Executive Vice President of Sales & Marketing at James Avery Jewelry, comments: “We invite everyone to visit the new store and attend the grand opening celebration on October 29th to discover not only what’s new, but to rediscover six decades of the artistry, craftsmanship, and tradition of James Avery.”

The new location is James Avery’s 73rd store nationwide and is under the direction of Store Manager, Madelon Nation. Store hours are 10:00 a.m. to 8:00 p.m. Monday through Saturday and 12:00 p.m. to 6:00 p.m. on Sunday. The new store is located at 5650 W. Grand Parkway S., at the northwest corner of Grand Parkway and Bellaire Blvd., near Chick-fil-A.

About James Avery Jewelry® — James Avery Jewelry is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones, and leather wallets – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer with 73 James Avery stores in 6 states. Our jewelry is also available in 167 Dillard’s stores in Texas and in 27 additional states; and nationwide through James Avery crafts jewelry in five Texas workshops— one each in Hondo, Fredericksburg, Kerrville, and two in Comfort. For more information, visit or on Facebook at

About the Drawing — Odds of winning depend on total number of entries received. Thirty James Avery gift cards will be awarded: twenty-four $50 gift cards, three $100 gift cards, and three $500 gift cards. Entries accepted October 19 through October 29, 2016. Hourly drawings on October 29 between 11:00 a.m. and 6:00 p.m. during the Grand Opening celebration at the James Avery Jewelry store at Shops at Bella Terra. No purchase necessary. Must be at least 13 years old to enter. Only one entry per person per day. Winners not eligible to win a subsequent gift card in the same promotion. Winners need not be present to win. Employees and immediate family members not eligible for this gift card promotion.