Press Release Now Open Waco

Press Release

James Avery Discovery Center and Store now open at Central Texas MarketPlace

March 27, 2019
Company’s new store design to offer enhanced shopping experience

KERRVILLE, TEXAS – James Avery Artisan Jewelry, a family-owned jewelry retailer based in Texas, announces the opening of its new Discovery Center and Store in Waco at Central Texas MarketPlace. The new location offers Guests a new way to shop the jewelry they’ve loved for generations.

“We are very excited for our Waco Customers to enjoy interactive experiences with our unique assortment of products and designs. Our goal is to offer our Customers, both longtime and new, a fun and memorable shopping experience they will cherish as much as the jewelry itself,” says James Avery Manager of Strategic Initiatives Lindsey Avery Tognietti.

This store features a fresh, new design and enhanced digital displays and is one of three locations now offering exclusive James Avery jewelry inspired leather handbags, embossable leather goods, special-edition, out-of-retirement Designs from our Archives and a create your own art glass bead charm station.

Visitors of the new store may enter a drawing held during the grand opening celebration on April 6 for a chance to win one of thirty James Avery gift cards valued at $50, $100 or $500. The first 300 Guests to make a purchase will receive a free gift.

The Central Texas Marketplace James Avery Artisan Jewelry Discover Centery and Store is under the direction of Manager John Phillips. The new location opens today at 24701 Southwest Freeway, Suite 100 across from Bed, Bath and Beyond. Store hours are 10 a.m. to 8 p.m. Monday through Saturday, and 12 to 6 p.m. Sunday.

About James Avery Artisan Jewelry®– James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones and leather wallets – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer with 87 James Avery stores in five states. Our jewelry is also available in more than 215 Dillard’s stores in Texas and 28 additional states, and nationwide through James Avery crafts jewelry in four Texas workshops — one each in Comfort, Fredericksburg, Hondo and Kerrville. For more information, visit or

About the Drawings– Odds of winning depend on total number of entries received. Thirty James Avery gift cards will be awarded: twenty-four $50 gift cards, three $100 gift cards and three $500 gift cards. Entries accepted March 27 – April 6. Hourly drawings held April 6 between 11 a.m. and 6 p.m. during the grand opening celebration. No purchase necessary. Must be at least 13 years old to enter. Only one entry per person per day. Winners not eligible to win a subsequent gift card in the same promotion. Winners need not be present to win; however, if prize is not claimed within 14 days of drawing, prize will be awarded to an alternate winner. Associates and immediate family members not eligible for this gift card promotion.