James Avery Videos


Watch company highlights, learn about jewelry tips and guides, discover behind the scene product highlights and more.


A Tour with Lindsey Avery Tognietti

Join Lindsey Avery Tognietti as she gives a tour of Mr. Avery's office and other special spots at our offices in Kerrville, Texas, in the heart of the Texas Hill Country.

About James Avery Artisan Jewelry

Learn more about the company bringing you the jewelry you’ve loved for generations.

Generations of James Avery family

Our jewelry isn’t the only thing worth passing down for generations. Meet some of the families who love, live and work in our Texas Hill Country Workshops.

The Story Behind Our Symbol

A new symbol that reflects the light of the artist, the fire of the craftsman and the beauty of the world around us.

We’re More Than A Store.
We’re Your Story.

Whether it's remembering a special moment, celebrating a loved one or marking a milestone, James Avery helps make a connection that lasts a lifetime.


Mother's Day Gift Ideas with Lindsey Avery-Tognietti

Lindsey Avery-Tognietti picked four new designs for mom that let her know she’s always in your heart – no matter how near or far. Shop Mother's Day designs featured and Lindsey’s look at https://cur.lt/2Sq3T3s.

Find Your Ring Size At James Avery

Get helpful tips and learn more about our printable ring size guide, available online at www.jamesavery.com/ringsizer.


Artisans At Work: Avery Art Glass Charms

Avery Art Glass Charms blend elements of creativity and translucency with expressive patterns and vivid colors. See how Avery Art Glass Charms are made.

Hand Engraving At James Avery

A hand engraved inscription customizes your jewelry and transforms it into a personalized work of art. Learn more about the art of hand engraving.

James Avery Changeable Charm Bracelet

Wear Any Charm Anytime With our Changeable Charm Bracelet you can add or remove charms as you wish. Watch our video to see how to change your charms.


A Story of Forever

A charm takes on special meaning for a couple renewing their vows.

A Story of Family

Kathy's “ancestry bracelet” is a wonderful way to keep family memories alive.


About James Avery Jewelry

Mr. Avery and employees talking about James Avery Jewelry.

James Avery Jewelry 60th Anniversary

We're celebrating 60 years of artistry, tradition, and craftsmanship with vintage designs.