Deep in the Heart of Texas Charm


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Select a Metal: Sterling Silver

  • Sterling Silver
  • 14K Gold

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Who can see this charm without humming a bar or two of "Deep in the Heart of Texas"? This favorite charm is a simple expression of state pride that's sure to leave a cheerful tune in your heart. Wear yours on a charm bracelet or chain. Available in sterling silver or 14k gold.

Product Specifications:
  • Sterling Silver or 14K Gold
  • 13/16" long


Write a Review

41 Reviews
  1. 5.0 out of 5 stars

    Great Gift

    I bought this as a gift for my mother-in-law and it is just as beautiful as every other charm.

  2. 5.0 out of 5 stars

    My home, my heart.

    I not only purchased this lovely charm to show my Texas pride and love, but also for my fellow Texans affected by Hurricane Harvey. There is no charm more perfect to show how deep ones love is for Texas.

  3. 5.0 out of 5 stars

    Love Texas

    I live in Houston and had been wanting this charm for a while. After Hurricane Harvey hit us, I just had to get this charm since the profits were going to the hurricane relief. I got to get the charm I had been wanting and donate money at the same time! Now it's a reminder that we survived one of the worst hurricanes in history and that I live in the best state ever! Thanks you so much James Avery.

  4. 1.0 out of 5 stars

    This Charm fell off

    I bought this charm for myself. It was my most recent charm and fell of after less than 3 months. It is the only charm that I have had fall off during the almost 2 years that I have had my bracelet.

  5. 5.0 out of 5 stars


    I bought the Deep in the heart of Texas charm for Hurricane Harvey Relief. It came in a few days and I drove 75 miles RT to have it soldered on my bracelet . I love it and appreciate James Avery helping those affected.

  6. 5.0 out of 5 stars


    Love the charm and love the promotion you all are doing - donating all proceeds to help those in need. Thank you!

  7. 5.0 out of 5 stars

    Texas Strong

    Thank you for your support of those hit by Hurricane Harvey. We bought 3 of these charms to show our love for Texas and those in need. God bless Texas!

  8. 5.0 out of 5 stars

    My favorite charm.

    I love anything Texas this is one of my favorite James Avery items and one of the first charms I received as a gift.

  9. 5.0 out of 5 stars

    Texas charm at its best!

    5 of 5 stars for quality, size, adorableness, and value. Good weight and feel. I just love it on my twisted hook-on bracelet. Just thrilled. Change the jump ring so that you can use it on another piece like a chain of you want to. Wish I could afford the gold stuff!

  10. 4.0 out of 5 stars

    My heart is in Texas

    Love this. Wish I had of gotten the gold version as its one of the most loved charms on my bracelet

  11. 5.0 out of 5 stars

    Sweet Little Charm

    My father bought this charm for me to go on my charm bracelet a couple months after we moved out of Texas. It's a wonderful charm from such a Texan company to remind me of the place I will always call home.

  12. 5.0 out of 5 stars


    Purchased this for a gift and they just loved it!!

  13. 5.0 out of 5 stars

    Super cute!

    The first charm on my bracelet & it sits perfectly. 

  14. 5.0 out of 5 stars

    Simple and Beautiful!

    This is my favorite charm on my bracelet. I love how it truly represents me: Born and raised Texas girl. I HIGHLY recommend this charm to everyone.

  15. 5.0 out of 5 stars

    Simple and Loved

    Just gave this lovely charm to the woman I love. Since distance separates us, she will always carry this to remind her of the love we have for each other. Awesome item!

  16. 5.0 out of 5 stars


    My parent's bought this for me while my husband was stationed in California!! One of my favorite charms!

  17. 5.0 out of 5 stars

    Beautiful Charm of Texas!

    I've had my eyes on this for the longest time! I've been living in Texas for 12 years now, but plan on moving out of TX, next year in (2015), and I wanted to get myself something as a reminder of Texas. This is an absolutely beautiful piece of jewelry! Big enough to be used as a Necklace and it has a beautiful shape of Texas. If you're thinking of buying this, DO IT! You will NOT regret it! The picture does NOT do this justice at all. MUST see in Person! 

  18. 5.0 out of 5 stars

    Five Stars for the Lone Star State

    I asked for this charm as a Christmas present from my parents and have nothing but great things to say about it! The charm is large enough to wear by itself as a pendant on a necklace (what I do) but I can also see it going nicely on a charm bracelet. I'm a Texas girl who goes to school in North Carolina so it's nice to have a reminder of the place that has all the people I love! I get a ton of compliments off of this charm and people definitely know which state has my heart. 

  19. 5.0 out of 5 stars

    Deep as My Heart

    I love this charm! My parents gave it to me a while back to add to my charm bracelet and it was the perfect addition. It has a nice, substantial weight and it always gets comments, especially when I travel out of state.

  20. 5.0 out of 5 stars

    Deep In The Heart of Texas...

    Being a Texan, with a Texas themed necklace, this was fitting. Although I did buy it for my bracelet, which also has Texas charms on it.
    This charm is almost an inch in size and to me it's unique.
    Many of James Avery's charms have sentimental meaning behind them to the wearer. This one is not any different.
    For me, many important and life changing events have happened, "Deep in the Heart of Texas." Wht happens here, stays here...and in my heart.
    A great piece.

  21. 5.0 out of 5 stars

    DEEP in the HEART of TEXAS

    My close friend gave me this charm as a gift and I love it...not to big just the right size

  22. 5.0 out of 5 stars

    A Must Have if you're from Texas!

    I love the size of this charm. It's quite substantial in weight. I also love the heart shape in the middle. I have it right next to my cowboy boots charm and the Texas flag!
    A sweet reminder of the Great State of Texas!

  23. 5.0 out of 5 stars

    Best reminder of home

    Received this charm as a gift for Christmas last year. I wear it at least once a week; the silver has not tarnished (although I do give it a light buffing when I take it off), it hasn't scratched or bent in any way. It's a special reminder for me of where I come from.

  24. 5.0 out of 5 stars


    this is a great charm that shows my true love for Texas....

  25. 5.0 out of 5 stars

    Excellent Charm for Texans

    I am a born and raised Texan. I love this charm. It speaks of Texas being near and dear to my heart.

  26. 5.0 out of 5 stars


    After moving to Texas, I found it hard to adjust but eventully Texas grew on me! I love this charm because it represents that my heart really is in Texas!

  27. 5.0 out of 5 stars


    I wear this in a silver chain and get so many compliments on it. it is a wonderful addition to any silver jewelry collection. Definitely my favorite gift from james avery!!

  28. 5.0 out of 5 stars

    Love it!

    I got this necklace because we are temporarily in Washington D.C. and wanted to represent TX in someway. I love it and it looks great with everything!

  29. 5.0 out of 5 stars

    Deep in my Heart

    Just purchased this charm for my bracelet. For me it not just that I live in the heart of Texas ( San Antonio ) but that Texas is deep in my heart !

  30. 5.0 out of 5 stars


    This charm was really cute. I got it as a gift from my grandparents for my birthday. My family is all from Texas and it just reminds me of how much family means to me.

  31. 5.0 out of 5 stars


    I love this charm. I wear it on a silver necklace and I receive compliments on it on a regular basis. Even from people not from the state of Texas!

  32. 4.0 out of 5 stars

    Great Love for Texas

    My dad bought this for me because I wanted a "Texas" piece. My family is very diverse but we are all from Texas and it's just a reminder to me of the love I have for my family and for the Lone Star State.

  33. 5.0 out of 5 stars

    My Most FAVORITE Texas charm

    My Big brother bought me this charm because my family we live in the heart of Texas and it fits into my life is the most perfect way it always have a special meaning to me
    it just one of many jewelry i can add to my James Avery collection

  34. 5.0 out of 5 stars

    Sweet Charm

    I received this as a gift from my father in law. This is something I normally would not pick out for myself, but loved it when I received it in person. I love the idea & detail of this charm. Would make a perfect gift for any Texas girl.

  35. 5.0 out of 5 stars

    Texas Favorite!!!

    I was delighted to receive the Deep in the Heart of Texas charm as a gift. It is a perfect addition to my JA charm bracelet.

    Its size and style are just right-a great ‘Texas’ charm for JA enthusiasts.

  36. 5.0 out of 5 stars

    Great Gift

    This charm was given to me by my bff that lives in Texas. I LOVE THE CHARM! The quality is outstanding, the color of the charm is very rich! This was my 1st peice of James Avery but it wont be my last! Best gift i've got in a very long time! I hold it very dear & close 2 my heart!

  37. 5.0 out of 5 stars

    A wonderful gift

    I got this item as a present for my boyfriend who lives in Texas. I'm not a big fan of heart charms and I wanted something to represent Texas when I go back home, and this charm was just what I was hoping for - shows quite clearly that my heart literally is in Texas, and yet I'm not wearing a simple heart like so many other girls. It is larger than I expected, but still a good size, perfect to be worn on a necklace!

  38. 5.0 out of 5 stars

    James Avery Quality

    Same great quality as always. I never have to worry when purchasing from James Avery, it is consistently good.

  39. 5.0 out of 5 stars

    Great design

    I purchased the Deep in the Heart charm as a birthday gift for my mother who had asked for a nice piece of jewelry which represented Texas that she could wear to her 50th high school reunion in New Jersey this summer. My mother loved the charm and will wear it on a necklace.
    Thanks so much!

  40. 5.0 out of 5 stars

    The Stars at Night are big and bright!

    I love the "Deep in the heart of texas" charm I purchased from your company. I gave it to my best friend who just moved to Austin. She loves it! It is exactly what I was looking for. Its not too small not too big, good quality. Thank you so much!

  41. 5.0 out of 5 stars

    Great Value

    My family is originally from Texas, and it still holds a piece of our heart. I thought this charm was such a great value at $25, so I bought it for one of my mother's Christmas presents. I am pretty picky about jewelry, but when I opened it in the mail, it was gorgeous and very sturdy. My birthday is next month, and this is definitely on my list! :) You will not be disappointed!