Coupons & Promo Codes

Does James Avery Artisan Jewelry
offer discounts, promo codes and/or coupons?

Military and First Responders Discount

As a way of expressing our gratitude to the women and men who serve, or have served, our country and its citizens, we are pleased to offer a 10% in-store discount to all service members (active, retired and veteran service members) and first responders plus their spouses/dependents and members of the clergy. Simply bring in a valid form of ID from the list below and present it in-store at the time of purchase*.

  • Veteran's Identification Card (VIC)
  • Veteran Health Identification Card (VHIC)
  • Common Access Card
  • Uniformed Service Identification Card Active Duty
  • State Driver's License and/or Identification with veteran's designation
  • DD214
  • DD256
  • Police/Sheriff/State Trooper/U.S. Border Patrol Officer badge or other official law enforcement ID card
  • Firefighter badge or ID card
  • Emergency Medical Service Personnel badge or ID card
  • Emergency Services Dispatcher badge or ID card
  • Agencies that have First Responder indicated on their badge (i.e., government agencies, refineries, etc.)
  • Clergy identification is required on all transactions where the discount is applied. Any form of identification is acceptable, e.g. business card.

*The Military and First Responder Discounts may only be applied to personal purchases and cannot be applied retroactively to prior purchases. The discounts do not apply to the purchase of James Avery gift cards or services (engraving, repairs, etc.). Only one discount may be applied at the time of purchase and no discount may be combined with another discount, offer, coupon or promotion. This offer is not currently available on James Avery reserves the right to cancel or modify this discount program at any time, for any reason, in its sole discretion. James Avery may also discontinue an individual’s eligibility for the discount program based on evidence of misuse. The Military Discount applies to all current or retired members of the U.S. Armed Forces, including active or reserve members of the U.S. Army, U.S. Navy, U.S. Air Force, U.S. Marine Corps, U.S. Coast Guard and the National Guard. “Veterans” includes all individuals who are retired from the U.S. Armed Forces or individuals who have received an honorable, under honorable condition or general discharge. “First responders” includes police offers, sheriffs and deputies, state troopers, firefighters (paid and volunteer), emergency medical services personnel and other members of law enforcement personnel.

Seasonal Promotions/Offers

Occasionally we will offer seasonal promotions in the form of:

  • Percentage discounts
  • Gift codes
  • Annual charm promotion event

We also offer occasional sweepstakes or giveaways to celebrate events throughout the year. We announce all promotions and giveaways on our official social media pages (verified by the blue checkmark), via email and/or on PLEASE NOTE: is the official website of James Avery Artisan Jewelry. Our official jewelry line is only available for purchase online at and

Be Aware of Fraudulent Websites

While we understand that everyone loves a good deal, please be aware that if you encounter James Avery jewelry being offered at a price that seems too good to be true, it is likely the offer is coming from a fraudulent third party. These third parties may use the James Avery name, logo, images and other James Avery material to mislead shoppers, often offering coupons or discounts that will expire unless acted upon quickly. We have found that many of these online vendors are attempting to obtain credit card and personal information with no intention of shipping jewelry or sending fake and NOT authentic James Avery Artisan Jewelry designs. A good rule of thumb is that if a discount or sale is not being advertised on or on the official James Avery social media channels, the transaction may not be safe.

If you have questions about the authenticity of an offer or advertisement you encounter, please contact Customer Service at 1-800-283-1770. We’ll be happy to help.

If you encounter an offer or advertisement that did not come directly from us, or from Dillard’s, please report them by emailing You may also report them to the Federal Trade Commission.

If you believe your credit card or personal information is at risk, you may wish to contact the following credit reporting companies.

TransUnion: 1-800-680-7289
Experian: 1-888-397-3742
Equifax: 1-800-525-6285