Privacy Notice

At James Avery, we value our customers' privacy and want you to be familiar with how we may collect, use and disclose your information while operating our business and interacting with you. We have created this privacy notice so you are aware of such practices and your options related to information collected through our various interactions with you, including through this website, our social media pages, emails, and online ads, through our customer service, and at our retail stores.

What Information We Collect

For each visitor to our website, we receive information concerning the usage of our website by that visitor, including the visitor's IP address, information concerning the visitor's browser and/or operating systems, and other access-related information. In addition, we (or a third party acting on our behalf) may use “cookies” or other tools in order to learn things like whether an email is opened, how a visitor uses our website, which pages are viewed and for how long, and whether a visitor returns to our website. See “Use of Cookies and Similar Tools” below for more information.

We also collect data that you personally enter into our website, and data that you provide to our sales associates in James Avery retail stores or our mail order customer service associates. We may collect this information in connection with inquiries, purchases, promotions, catalog orders, email correspondence, and online registrations. We may also receive other information about you generated as a result of our interactions with you, information from third parties (such as social media services or joint marketing partners) and information that you may directly provide to us through any phone, mail, fax, email, online interactions, sweepstakes or any paper registrations that you submit. The information that may be collected includes personal identifiers, such as your name, profile name, or social media user name; mailing address; email address; phone number; IP address; any personal preferences you choose to provide; transaction details such as style, size, price, date, store; and inferences drawn from any of the above. Information may also be collected when you interact with us on social media, such as when you “like” us or when you use one of our hashtags.

We use a third-party payment processor to handle all customer payment transactions. When you make a payment at checkout, any sensitive payment information you provide, such as your credit card number, will be collected and used only by the payment processor for purposes of completing the transaction.

How We Use Information and How You Can Control Such Use

The information we collect is used to process orders, to bill and collect payment, to resolve problems or customer inquiries, to contact customers or prospective customers, to learn about our customers and personalize content, to meet legal concerns or obligations, and to maintain or improve our products and services, including our email or other marketing outreach, our website, and any other of our online or other business activities.

If you supply us with your mailing address, you may receive mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, you may be removed from our mailing list by requesting to be removed using any of the Contact/Opt-Out Methods listed below.

Within our website you have the option to join our email list and receive emails containing promotional information about our products, services, and offers. In addition, if you provide us with your email address on any of our other online pages or to our customer service or in-store associates, you may automatically be added to our email list and receive such emails. If you do not wish to receive our promotional emails, you may opt-out by clicking on the “unsubscribe” link found at the bottom of all promotional/advertising emails and following the related instructions, or by contacting us using any of the Contact/Opt-Out Methods listed below.

Persons who supply us with their telephone numbers will only receive telephone contact from us concerning purchases or direct inquiries made by such persons.

The information that you give us and information about your order may be combined with other personally identifiable information (such as demographic and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. This information may also be shared with other reputable marketers to bring you offers of interest. If you prefer that we do not share your information with other reputable marketers, please contact us at any of the Contact/Opt-Out Methods listed below and request that your name be marked as “do not share”. Further, upon your request via any of those methods, we will happily correct any inaccurate information concerning you that we may have in reasonably obtainable form.

We may provide personally identifiable or other information, without notice to you, in response to a lawful request from a law enforcement or government agency or in response to a formal request in a civil action that on its face meets the requirements for such a request. In addition, we may provide personally identifiable information, without notice, to credit bureaus or collection agencies if we are permitted or required to do so by law.

Use of “Cookies” and Similar Tools

“Cookies” and similar tools are delivered and received by our website (or, in some instances, by our emails or by ads that we may place on a third-party's s website) and stored by your browser on your computer's hard drive. We and our third-party service providers may use such tools to learn about visitors'preferences and internet session information or to record user-specific information, including IP addresses, browser information, and browsing activities. Such tools also allow us to tailor offerings to website visitor preferences, to improve our website and email marketing, and to provide better service to return visitors to our website. We do not use any information we gather using “cookies” or similar tools for any purpose other than our online services, internal business, and marketing objectives as further described below.

Targeted Advertising. Our third-party service providers may place a unique cookie on your browser (or recognize existing cookies on your browser) when you visit our website or interact with our online ads. This allows them to compile information about your online activities over time and across different websites to personalize advertising content to your interests (“Targeted” or “Interest-based” advertising). For more information about our current third-party analytics and digital ad provider, or to opt-out of their use of cookies or similar tools, please visit and Google's My Ad Center

You can visit the Network Advertising Initiative, Network Advertising Initiative, or the Digital Advertising Alliance to learn more about interest-based advertising or to opt out of receiving tailored ads from their respective members and participants, including our primary digital ad partner, Google. There, you can simply “select all” to opt-out of all cookies that have been placed on your browser or you can opt out by selecting specific advertisers. You will need to exercise these opt outs on each browser on each device for which you wish to opt out of such targeted advertising. When you opt out of receiving targeted advertising, you may still see general audience advertising regarding our products and services.

To manage all cookies on our website, including those that are served by us, you can change your browser settings. You will need to adjust the settings on each browser and on each device for which you wish to block cookies. Please note that disabling, blocking or deleting cookies in your browser settings may prevent you from enjoying the full features offered at our website. Instructions for blocking cookies on commonly used browsers can be found at the links below:

California Consumer Privacy Rights

In addition to generally disclosing what personal information we collect, how we use or share such information, and your options related to such use as provided above, the California Consumer Privacy Act (CCPA) requires that we notify California residents of certain rights they have related to personal information. Subject to such law, California residents have the right to:

  • Submit a verifiable request to us (no more than twice in a 12-month period) to disclose what personal information about you we have collected, used, disclosed, or sold in the 12 months preceding such request (“Information Request”);
  • Request the deletion of your personal information that we have collected (“Deletion Request”), subject to various exceptions under the CCPA, including, but not limited to, using such information internally in a lawful manner that is compatible with the context in which you provided the information or to provide a good or service reasonably anticipated in our ongoing business relationship with you.
  • Correct any inaccurate personal information we may have about you (“Correction Request”); and
  • Opt-out of our sharing/“selling” your personal information to third-parties (“Do-Not-Share/Sell Request”), including for targeted advertising as described above.

Exercising Your California Rights. The Information, Deletion, and Correction Requests mentioned above may be submitted via any “Contact Method” provided below. Only you, or your authorized agent or guardian (with sufficient verifiable proof), may submit a request related to your personal information. The submission must describe the specific request with sufficient detail that allows us to properly understand, evaluate, and respond to it. Recognizing the risk of potential abuse of these requests as an identity theft tool, we may ask for certain verifiable information to match against any of your information we may already have access to. To better protect your privacy, we may also ask for an alternative form of contact for verification purposes.

California - Do Not Share/Sell My Personal Information. While we are not data brokers and we do not sell any personal information in exchange for monetary consideration, California law requires that we provide options for California residents to opt-out of the use and sharing of their personal information for our targeted advertising efforts.

  • To opt out of the sharing of your device or browser information for interest-based advertising on websites that are unaffiliated with James Avery, please utilize the cookie opt-out options described in the Targeted Advertising section above.
  • Our website is cable of recognizing your individual browser settings that limit or prevent information collecting/sharing via cookies located on our website, including for targeted advertising purposes. However, our website may not recognize other user-generated privacy controls. Remember that you will need to adjust the settings on each browser and on each device for which you wish to block cookies.
  • To opt out of our sharing other personal information we may have about you (such as your email or mailing address) with our third-party advertising partners, please submit such “Do-Not-Share” request to

We will respond to all requests in accordance with California law and we will not discriminate against you for exercising any of your rights under such laws.

Live Chat

We utilize a live webchat service provided and facilitated by our third party provider, SalesForce. SalesForce collects, uses, stores, shares, discloses, places cookies, and protects customer information in accordance with its privacy policy: Privacy Policy - The data this provider stores from our customers is strictly for our use. Information can include operator names and emails, visitor names and emails, visitor phone numbers, email addresses, and IP addresses.

Optional Order Updates via Text Message

During checkout at, you have the option to receive order status updates by text message from James Avery (our “SMS service”). You will receive up to 4 messages per order. You can cancel the SMS service at any time by replying "STOP” and we will send you a final SMS message to confirm that you have been unsubscribed. If you want to join again, just sign up as you did before during your next checkout.

Notwithstanding the other terms of this Privacy Notice, the phone number you provide will not be used for promotional purposes or shared with any third party other than our SMS service provider. If you experience any issues with the SMS service, reply with “HELP” for more assistance, or you can contact James Avery Customer Service directly at or 1-800-283-1770. Message and data rates may apply. If you have any questions about your text or data plan, please contact your wireless provider. Carriers are not liable for delayed or undelivered messages.


We employ reasonable, industry-standard and appropriate security measures to protect sensitive information in our possession, including personally identifiable information, and we require the same of our third-party service providers as applicable. While such measures include encryption, tokenization and other obfuscation methods, principles of “least required access” and “validated business need” for access, and technical authentication measures to protect against the loss, misuse, or alteration of information that we collect from visitors on our website, no information transmissions on the Internet are completely secure. Consequently, while we strive to secure your personal information, we cannot guarantee such security, and, to the fullest extent allowable by law, you ultimately provide such information at your own risk.

Protecting Children

Our website is not intended for children under the age of 16 and we do not knowingly permit such children to purchase products on our website or otherwise interact with us through our services without parental consent. We encourage parents to supervise and participate in their children's internet activities, and we urge children to exercise caution and consult their parents before visiting any website or providing any personal information on the internet.

Contact/Opt-Out Methods

Should you have any questions or concerns regarding your information or privacy, or if you would like to submit an opt-out request as provided above, please contact us via any of the below methods. Please remember to describe your specific request with sufficient detail that allows us to properly understand, evaluate, and respond to it.


Telephone (toll-free):

If you would like to be removed from our email list, you can click on the unsubscribe link in one of our emails and follow the related instructions.

Opt-out of future catalog mailings by clicking here.

Updates To Privacy Policy

This privacy notice supersedes and replaces all our previous privacy notices. From time to time, we may update this privacy notice. Notice of any such updates which contain any material changes will be posted below in the “Material Updates” section. You are encouraged to check our website periodically for any material changes to this privacy notice.

Material Updates

Thursday, February 8, 2024 at 10:30 a.m.: We updated this Privacy Notice to provide further clarity about the “Chat” feature we offer though our website which is facilitated by our third party provider. If you reviewed our privacy notice before the date shown here, please review the section above titled "Live Chat."