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Charms

636 Products

New

Enamel Mama Rules Charm

$69.00

Sterling Silver

New

Promoted to Mommy Charm

$59.00

Sterling Silver

New

Enamel Love My Cup Charm

$79.00

Sterling Silver

New

Familia Charm

$59.00

Sterling Silver

New

Enamel Blue Bell Ice Cream Sandwich Charm

$99.00

Sterling Silver and Bronze

New

Enduring Love Cross Charm

$49.00

Sterling Silver and Bronze

New

God Gave Me You Charm

$49.00

Sterling Silver

New

Enamel Festive Gecko Charm

$69.00

Sterling Silver

New

Petite Pig Charm

$39.00

Sterling Silver

New

Cloud and Star Charm

$49.00

Sterling Silver

New

Enamel Floral Crown Charm

$69.00

Sterling Silver

Glass Enhancer Bead

$19.00

Black

Light Blue

Royal Blue

Teal

Green

"Viva Fiesta" San Antonio Charm

$49.00

Sterling Silver

Enamel Western Boot Charm

$79.00

Sterling Silver

Script Initial Charm

Available in Initals A to Z

Starts at $49.00

Sterling Silver

14K Yellow Gold

Enamel Virgin of Guadalupe Charm

$89.00

Sterling Silver

Mom I Love You Charm

$59.00

Sterling Silver

Floral Enamel Mom Charm

$69.00

Sterling Silver

Gathered Hearts Charm

$39.00

Sterling Silver

Enamel Initial Disc Charm

Retiring in 2 Colors

$49.00

Blue

Light Blue

Green

Dark Pink

Pink

Mortarboard Charm

$49.00

Sterling Silver

Keepsake Heart Birthstone Charm

Retiring in 14K Gold

Starts at $69.00

Garnet (January)

Amethyst (February)

Lab-Created Aqua Spinel (March)

Lab-Created White Sapphire (April)

Lab-Created Emerald (May)

"Mama" Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

Floral Bouquet Charm

Now Available in Gold

Starts at $49.00

Sterling Silver

14K Yellow Gold

Year Charm

Multiple Years Available

Starts at $49.00

Sterling Silver

14K Yellow Gold

Monarch Butterfly Charm

$59.00

Sterling Silver and Bronze

Graduation Diploma Charm

$59.00

Sterling Silver

Delicate Mother's Love Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Enamel Footprint Charm

$69.00

Blue

Pink

Love You Mom Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.