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Charms

636 Products

New

Tiny Bow Charm

$39.00

Sterling Silver

New

Enamel Mini Butterfly Charm

$49.00

Blue

Dark Pink

Purple

White

Yellow

New

Mini Strawberry Charm

$39.00

Sterling Silver

New

Enamel Ferris Wheel Charm

$79.00

Sterling Silver

New

Enamel Popsicle Charm

$69.00

Sterling Silver

New

Mason Jar Bouquet Charm

$69.00

Sterling Silver and Bronze

Your Story.
Your Life.
Your Charms.^®

New

Enamel One of a Kind Charm

$69.00

Sterling Silver

New

Let’s Play Ball Charm

$59.00

Sterling Silver

Deep in the Heart of Texas Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

Script Initial Charm

Available in Initals A to Z

Starts at $49.00

Sterling Silver

14K Yellow Gold

Tiny Tiara Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Enamel Initial Disc Charm

Retiring in 2 Colors

$49.00

Blue

Light Blue

Green

Dark Pink

Pink

New

God Gave Me You Charm

$49.00

Sterling Silver

Tiny Birthday Cake Charm

$49.00

Sterling Silver

Gathered Hearts Charm

$39.00

Sterling Silver

Mini Cowgirl Boot Charm

$39.00

Sterling Silver

Camp Waldemar Year Charm

Multiple Years Available

$49.00

Sterling Silver

Heart Script Initial Charm

Available in Initals A to Z

Starts at $59.00

Sterling Silver

14K Yellow Gold

Monarch Butterfly Charm

$59.00

Sterling Silver and Bronze

Vintage Type Initial Charm

Available in Initals A to Z

$39.00

Sterling Silver

I Love You Charm

$39.00

Sterling Silver

Texas Forged Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

New

Enamel Love My Cup Charm

$79.00

Sterling Silver

Delicate Mother's Love Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

New

Enduring Love Cross Charm

$49.00

Sterling Silver and Bronze

New

Mini Monarch Butterfly Charm

$39.00

Sterling Silver

Enamel Virgin of Guadalupe Charm

$89.00

Sterling Silver

Enamel "Dr Pepper" Charm

$89.00

Sterling Silver

Glass Enhancer Bead

Excluded from Charm Event

$19.00

Black

Light Blue

Royal Blue

Teal

Green

Enamel Birthday Cake Charm

$89.00

Sterling Silver

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet or charm necklace you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.