Charmed Life Bracelet Event

Press Release

James Avery Jewelry Launches a Charmed Life Bracelet Event

April 13, 2015
Jeweler is offering $49 off the price of a charm bracelet with the purchase of two charms
KERRVILLE, TEXAS– (April 13, 2015)—James Avery, a family-owned jewelry retailer, announces the launch of a Charmed Life Bracelet Event through all of the company’s sales channels. Starting today and running through May 31st, patrons who purchase any two charms in a single transaction will receive $49 off a single charm bracelet while supplies last.

James Avery is best known for its meaningful designs and extensive charm collection, including Avery Art Glass and colorful enameled charms. Each James Avery charm is designed to symbolize a special memory or a significant event. A charm bracelet tells a life story in a personal and meaningful way.

“Charms and charm bracelets have been a considerable part of our product line since this company was founded over 60 years ago,” says John McCullough, Senior Vice President of Sales and Marketing at James Avery. “Building a charm bracelet is such a simple, yet meaningful way someone can commemorate special occasions, and celebrate things they love most.”

The promotion is running in each of the company’s 70 retail stores across the South and Midwest, and at select Dillard’s Department store locations. To find a James Avery store or participating Dillard’s location near you, visit Customers can also take advantage of this offer by ordering online at or by phone at 1-800-283-1770.

About James Avery Jewelry®– Established in 1954, the company has grown over the last 60 years from a one-man endeavor in a garage, into a team of over 3,000 employees. Designs are originated by artisans in the James Avery design studio and then finely crafted and produced in the company’s five workshops. For more information about James Avery is available online at or on Facebook at

About the Promotion-- Buy two James Avery charms* in a single transaction and receive $49 off the purchase of a single James Avery charm bracelet. Offer valid April 13 – May 31, 2015 while supplies last. Available at, James Avery retail stores, through James Avery Customer Service, and at select Dillard’s Department Store locations. May not be combined with any other offer or applied to previous purchases. Only one $49 discount can be used per charm bracelet. *Glass Enhancer Beads do not count as James Avery Charms for this promotion. We reserve the right to limit quantities. No cash/credit back.