Press Release Celebrate Summer In The Hills

Press Release

Celebrate Summer in the Hills with James Avery Artisan Jewelry

June 18, 2018
This summer, James Avery Artisan Jewelry invites Texas Hill Country visitors to the first-ever Summer in the Hills.

KERRVILLE, TEXAS – This summer, James Avery Artisan Jewelry invites Texas Hill Country visitors to the first-ever Summer in the Hills. While the event runs through Labor Day weekend, guests are invited to a special weekend celebration offering food, fun, music and games Saturday, June 30 and Sunday, July 1; 11 a.m. - 4 p.m. at the Kerrville visitor center and store.

“We are excited to welcome guests to spend a special weekend with us,” said John McCullough, James Avery chief operating officer. “Summer in the Hills is a nod to the nostalgia of an annual summer vacation; a tradition commemorated by generations with James Avery charms.”

The event features live music by Kerrville musician David Selbo, complimentary farm-to-table snack boxes, ice-cold refreshments, traditional Texas yard games, giveaways and a beautiful new photo trellis to commemorate the visit. Snacks, giveaways and refreshments will be available while supplies last. Each day, five lucky winners will receive a $100 James Avery gift card.

“James Avery associates are ready to greet you and become a part of your summer traditions,” said McCullough. “We hope this will be the first of many celebrations to come.”

The Kerrville visitor center and store is located at 145 Avery Road. Summer in the Hills is free and open to the public. For more information and directions, visit or

About James Avery Artisan Jewelry®– James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones and leather wallets – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer with 81 James Avery stores in five states. Our jewelry is also available in more than 215 Dillard’s stores in Texas and 28 additional states; and nationwide through James Avery crafts jewelry in four Texas workshops— one each in Comfort, Fredericksburg, Hondo and Kerrville. For more information, visit

About the Drawings – Odds of winning depend on total number of entries received. Two separate drawings will occur, one each on June 30 and July 1 at 5 p.m. Five $100 James Avery gift cards will be awarded in each drawing. Entries accepted only on the day of each drawing and only at the Kerrville James Avery Artisan Jewelry store. No purchase necessary. Must be at least 13 years old to enter. Only one entry per person per day. Winners in the June 30 drawing are not eligible to win in July 1 drawing. Winners need not be present to win. Associates and immediate family members not eligible to win.