James Avery Artisan Jewelry Opens First Edinburg Store
Mar 19, 2026
New location at The Shoppes at Rio Grande Valley brings meaningful jewelry closer to guests across fast-growing and vibrant region
James Avery Artisan Jewelry is opening a new store at The Shoppes at Rio Grande Valley on Saturday, March 21, marking the brand’s first location in Edinburg. Located in one of the area’s most-visited shopping destinations, the new store is designed to serve guests across Edinburg, the Rio Grande Valley, and surrounding communities with a welcoming space to shop for meaningful jewelry and personalize pieces that celebrate life’s special moments.
Located at 427 E. Trenton Road, the new store offers convenient access and strong visibility from US 281/I-69C, making it easy for guests throughout the region to visit. Positioned within a large retail corridor that includes major national brand names, the store is well situated to welcome both longtime James Avery guests and new shoppers from a broad trade area.
As one of Texas’ fastest-growing cities, Edinburg continues to be an important hub for the South Texas community. The city offers a strong sense of energy, connection, and pride that makes it a meaningful place for James Avery to grow. As the brand expands to new cities and states, James Avery remains focused on its Texas neighbors and creating more opportunities for guests to shop and tell their stories.
“We’re grateful to continue growing James Avery’s presence in Texas and to open our first store in Edinburg,” said Karina Dolgin, chief product and revenue officer. “This new location allows us to connect with more guests across the Rio Grande Valley, introduce James Avery to new audiences, and create more opportunities for people to discover meaningful designs that reflect their stories.”
Guests visiting the new store can now shop James Avery’s officially licensed college collection to celebrate school pride, tradition, and lifelong connection. The artisan-inspired line features sterling silver and enamel collegiate charms, pendants, money clips, and rings, with select styles available for engraving. While the collection now features 19 universities, the line will continue to evolve and expand to schools across the country, based on customer feedback and demand.
The store will also showcase James Avery’s spring collection, featuring fresh designs inspired by gardens in bloom, family traditions, and life’s special moments. The assortment includes delicate florals, butterfly motifs, and colorful enamel art glass alongside Easter keepsakes and milestone pieces.
Founded in 1954 in the Texas Hill Country, James Avery has helped generations celebrate life’s special moments through finely crafted jewelry in sterling silver and 14K gold. With more than 600 charm designs, each piece is Crafted with Heart™ to reflect the stories, milestones, and values of its wearers.
WHEN: Saturday, March 21
WHERE: James Avery Artisan Jewelry, The Shoppes at Rio Grande Valley, 427 E. Trenton Road, Edinburg, TX 78539
About James Avery Artisan Jewelry®
James Avery is a vertically integrated, family-owned company offering finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, bronze and gemstones. James Avery jewelry is designed in the Texas Hill Country, with more than 90 percent of our pieces crafted in Texas using the finest materials sourced worldwide. We are a multi-channel retailer with over 140 James Avery stores in seven states. Our jewelry is also available at JamesAvery.com, at 284 Dillard’s and Von Maur locations across 36 states, Dillards.com, and VonMaur.com. You can also find our designs at airport stores in Houston and Nashville.
Follow us @jamesavery on Facebook, Instagram, Pinterest and LinkedIn, as well as @jamesaveryjewelry on TikTok and YouTube for new releases, trends and behind the scenes.