James Avery Opens the Doors to First Arkansas Store

Renowned Texas Jewelry Brand Continues Expansion with New Location in Rogers, AR

October 25, 2025

James Avery Artisan Jewelry, a family-owned retailer that designs and crafts 90% of its jewelry in Texas, has expanded deeper into the South with its first store in Arkansas, open on Saturday, Oct. 25, in Rogers. Located in the bustling Pinnacle Hills Promenade, the new Rogers location will be the Texas-based brand’s 136th store in seven states, and open just in time for the holiday season.

While the Rogers community can already purchase their favorite James Avery jewelry at Dillard’s, the new dedicated storefront will give guests an inviting space to explore James Avery’s full line of artisan-crafted jewelry, including customer favorites, seasonal releases, and personalized services. After the official opening on October 25, the brand will host a ribbon-cutting ceremony with the Rogers Lowell Chamber of Commerce on Thursday, Nov. 6, at 11:30 a.m. Two days later, the community can join James Avery for a grand opening celebration on Saturday, Nov. 8, featuring gift card giveaways and an exclusive gift with purchase for the first 100 guests.

“Our customer base is expanding, and as such, we want to create more opportunities for them to engage with our brand,” said Karina Dolgin, chief product and revenue officer. “We’re thrilled to become a bigger part of the Rogers community and bring them timeless pieces for every one of life’s milestones.”

In time for the holidays, the new Rogers store will showcase James Avery’s new 2025 Holiday Collection, featuring current customer favorites like the Bow Charm and Delicate Bow and Heart Lariat Necklace and whimsical, seasonal pieces, including the Enamel Christmas Cowboy Boot charm. Perfect for gift-giving or to wear at upcoming holiday festivities, the seasonal line continues James Avery’s tradition of meaningful craftsmanship.

Customers can also explore the Designs from Our Archives collection, highlighting beloved pieces brought back from the company’s 70-year design history. This special collection highlights the artistry and heritage of James Avery through timeless styles that connect generations.

Founded in 1954 in the Texas Hill Country, James Avery has helped generations celebrate life’s special moments through finely crafted jewelry in sterling silver and 14K gold. With more than 600 charm designs, each piece is Crafted with Heart™ to reflect the stories, milestones and values of its wearers.

WHEN: Saturday, Oct. 25

WHERE: 2203 S. Promenade Blvd, Suite 3135, Rogers, AR 72758

VISUAL OPPORTUNITIES: First look at the new location (James Avery’s first Arkansas store)