James Avery Opens the Doors to First Ever Seguin Store
Renowned Texas Jewelry Brand Continues Expansion with New Location in Seguin, TX
Dec. 5, 2025
James Avery Artisan Jewelry, a family-owned retailer that designs and crafts 90% of its jewelry in Texas, has continued its expansion across the Lone Star State with its new store in Seguin. Opening just in time for the holidays on Saturday, Dec. 6, and located on the northeast corner of Interstate 10, the new store is part of the city’s new retail project, the Seguin Crossing.
As a Texas staple, Seguin residents can look forward to a new dedicated storefront that will give guests an inviting space to explore James Avery’s full line of artisan-crafted jewelry, including customer favorites, seasonal releases, and personalized services. After the official opening on December 6, the brand will host a grand opening celebration on Friday, Dec. 12, featuring gift card giveaways and an exclusive gift with purchase for the first 100 guests.
The expansion into Seguin speaks to the city’s exponential growth over the last few years, with the town making it to 2025’s Top 30 Fastest-Growing Cities in the United States. With 27 residential subdivisions under construction, the city has grown over 30 percent in just five years, making it an ideal destination for James Avery to open its doors.
“Our customer base is expanding, and as such, we want to create more opportunities for them to engage with our brand,” said Karina Dolgin, chief product and revenue officer. “We’re thrilled to become a bigger part of the Seguin community and bring them timeless pieces for every one of life’s milestones.”
In time for the holidays, the new Seguin store will showcase James Avery’s new 2025 Holiday Collection, featuring current customer favorites like the Bow Charm and Delicate Bow and Heart Lariat Necklace and whimsical, seasonal pieces, including the Enamel Christmas Cowboy Boot charm. Perfect for gift-giving or to wear at upcoming holiday festivities, the seasonal line continues James Avery’s tradition of meaningful craftsmanship.
Customers can also explore the Designs from Our Archives collection, highlighting beloved pieces brought back from the company’s 70-year design history. This special collection highlights the artistry and heritage of James Avery through timeless styles that connect generations.
Founded in 1954 in the Texas Hill Country, James Avery has helped generations celebrate life’s special moments through finely crafted jewelry in sterling silver and 14K gold. With more than 600 charm designs, each piece is Crafted with Heart™ to reflect the stories, milestones and values of its wearers.
WHEN: Saturday, Dec. 6