James Avery Artisan Jewelry Welcomes San Antonio Community into New Store

Thoughtful expansion in brand’s backyard to bring in hometown guests

Jan 2026

James Avery Artisan Jewelry, the beloved family-owned jewelry crafter, deepens its roots in the Texas Hill Country, a region it has called home for over 70 years. The Texas–based brand is opening a new store on Saturday, Jan. 17 along the Northside of San Antonio in Countryside Plaza, an established community center located at the intersection of US 281 and Bitters Road. As the brand expands to new cities and states, James Avery remains focused on its hometown neighbors, creating more opportunities for San Antonio guests to shop and celebrate life’s special moments.

The store offers strong visibility and excellent access from US 281 and will provide an inviting space to explore a wide assortment of artisan–crafted jewelry, including customer–favorite charms, seasonal releases and options for engraving and personalization. After the official opening on January 17, the community can join James Avery for a grand opening celebration on Saturday, Jan. 24, featuring gift card giveaways and an exclusive gift with purchase for the first 100 guests.

“Even as we grow outside of the Lone Star state, we’re continuously seeking ways to support and invest in locations close to home,” said Karina Dolgin, chief product and revenue officer. “This highly traveled area in San Antonio offers our guests a convenient location to discover new pieces, personalize their jewelry and tell their stories.”

“For All the Things You Love” collection, featuring a heartfelt assortment of heart jewelry and evergreen artisan-made pieces. Perfect for the Valentine’s season and beyond, styles include the Enamel Lots of Love Charm, Furry Friends Heart Ring and Birthstone Studs. Customers are encouraged to share their stories and honor the people, places, hobbies, and pets they love, no matter the time of year.

Founded in 1954 in the Texas Hill Country, James Avery has helped generations celebrate life’s special moments through finely crafted jewelry in sterling silver and 14K gold. With more than 600 charm designs, each piece is Crafted with Heart™ to reflect the stories, milestones and values of its wearers.

WHEN: Saturday, Jan. 17
WHERE: 13440 San Pedro, San Antonio, TX 78216