Town Center Open Today

Press Release

New James Avery Jewelry® Store Opens Today in Town Center at Creekside in New Braunfels, Texas

April 12, 2017
Enter drawing for a chance to win a James Avery Gift Card

James Avery, a Texas based family-owned jewelry retailer, announces the opening of its new store today in New Braunfels, Texas at Town Center at Creekside. To celebrate the grand opening, visitors may enter a drawing for a chance to win one of thirty James Avery gift cards valued at $50, $100, or $500.

John McCullough, COO at James Avery Jewelry, comments: “Everyone is invited to visit the new store and attend the grand opening celebration on Saturday, April 22nd to discover not only what’s new, but to rediscover over six decades of the artistry, craftsmanship and tradition of James Avery.”

The new location is under the direction of Store Manager, Austin Hall. Store hours are 10:00 a.m. to 8:00 p.m. Monday through Saturday and 12:00 p.m. to 6:00 p.m. on Sunday. The new store is located at 2830 Town Center Drive at the northeast corner of I-35 and FM 306 across from Ulta.

About James Avery Jewelry® — James Avery Jewelry is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones, and leather wallets – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer with 75 James Avery stores in 5 states. Our jewelry is also available in 200 Dillard’s sstores in Texas and in 27 additional states; and nationwide through James Avery crafts jewelry in four Texas workshops— one each in Comfort, Fredericksburg, Hondo and Kerrville. For additional information, visit or Facebook

About the Drawing — Odds of winning depend on total number of entries received. Thirty James Avery gift cards will be awarded: twenty-four $50 gift cards, three $100 gift cards, and three $500 gift cards. Entries accepted April 12 through April 22, 2017. Hourly drawings on April 22 from 11:00 a.m. until 6:00 p.m. during the Grand Opening celebration at the James Avery Jewelry store located at Town Center at Creekside. No purchase necessary. Must be at least 13 years old to enter. Only one entry per person per day. Winners not eligible to win a subsequent gift card in the same promotion. Winners need not be present to win. Employees and immediate family members not eligible for this gift card promotion.