James Avery Introduces College Collection Crafted for School Pride
Designs celebrate 19 beloved universities for dedicated fans across the country
Mar 3, 2026
James Avery Artisan Jewelry has launched a new, officially licensed and artisan-made college collection, including an assortment of collegiate jewelry inspired by the traditions, pride, and lifelong connection tied to school spirit. With thoughtfully crafted sterling silver and enamel pieces for 19 universities, the James Avery college collection is designed to help guests celebrate special moments from game day to graduation and beyond.
“School pride is about more than colors and mascots; it’s the people, memories, and milestones that define our collegiate years and stay with you long after,” said Karina Dolgin, chief product and revenue officer. “Our new college collection was curated to reach universities across the country, offering guests timeless designs to mark a personal achievement, honor a family legacy, or gift to someone stepping into their next chapter.”
Inspired by bold university colors and admired college teams, fans can now wear their school logos on seven unique, handcrafted sterling silver pieces and engrave select college jewelry items with sentimental messages. Perfect for accessorizing for sporting events, graduation jewelry gifts, or everyday wear, the launch offers collegiate charms, pendants, money clips, and rings from the following universities:
University of Texas San Antonio
The college collection will continue to expand, adding more universities over time to offer guests a broader range of designs to choose from. James Avery will prioritize customer feedback throughout the launch and listen closely to what guests love and what they want to see next.
James Avery stores are strategically located near participating universities, making it accessible for students, parents, alumni, and fans to shop for collegiate jewelry in-store. To explore the James Avery college collection online, guests can visit the college collection to find an assortment of university jewelry that is perfect for daily wear, game day, or a jewelry gift for graduation.
About James Avery Artisan Jewelry®– James Avery is a vertically integrated, family-owned company offering finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, bronze and gemstones. James Avery jewelry is designed in the Texas Hill Country, with more than 90 percent of our pieces crafted in Texas using the finest materials sourced worldwide. We are a multi-channel retailer with over 140 James Avery stores in seven states. Our jewelry is also available at JamesAvery.com, at 284 Dillard’s and Von Maur locations across 36 states, Dillards.com, and VonMaur.com. You can also find our designs at airport stores in Houston and Nashville.
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