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Charms

50 Products

New

Enamel Love My Cup Charm

$79.00

Sterling Silver

New

Enamel Blue Bell Ice Cream Sandwich Charm

$99.00

Sterling Silver and Bronze

Tiny Birthday Cake Charm

$49.00

Sterling Silver

Enamel Birthday Cake Charm

$89.00

Sterling Silver

Enamel "Dr Pepper" Charm

$89.00

Sterling Silver

Enamel Concha Charm

$59.00

Sterling Silver

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Retiring

Enamel Just in Queso Charm

$69.00

Sterling Silver

Blue Bell Ice Cream Charm

$89.00

Sterling Silver and Bronze

Enamel Wild Strawberry Charm

$79.00

Sterling Silver

Retiring

Enamel Avocado Toast Charm

$69.00

Sterling Silver and Bronze

Love You More Than Tacos Charm

$59.00

Sterling Silver

Enamel Pickle Charm

$69.00

Sterling Silver and Bronze

Enamel Sweetheart Cupcake Charm

$69.00

Sterling Silver

New

Sparkling Celebration Charm

$49.00

Sterling Silver

Margarita Glass Charm

$59.00

Sterling Silver

Enamel But First Coffee Charm

$69.00

Sterling Silver

Retiring

Enamel Hey Rose Charm

$79.00

Sterling Silver

Retiring

Enamel Cheeseburger Charm

$79.00

Sterling Silver and Bronze

Enamel Whataburger Original A-Frame Charm

$89.00

Sterling Silver

"Sweet Tea" Charm

$59.00

Sterling Silver

Retiring

Enamel "Whataburger�" Heart Charm

$79.00

Sterling Silver

Enamel Whataburger® Cup Charm

$89.00

Sterling Silver

Enamel Pet Bowl Charm

$69.00

Sterling Silver

New

Enamel Frosted Toaster Pastry Charm

$69.00

Sterling Silver

Retiring

Whataburger� Charm

$69.00

Sterling Silver

Enamel Mushroom Charm

$69.00

Sterling Silver

Enamel Dr Pepper Bottle Cap Charm

$89.00

Sterling Silver

Retiring

Enamel Colorful Lemon Twist Charm

$79.00

Sterling Silver

Enamel Watermelon Charm

$69.00

Sterling Silver

Enamel Whataburger® French Fries Charm

$89.00

Sterling Silver

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.