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Charms

85 Products

New

Enamel Mini Butterfly Charm

$49.00

Blue

Dark Pink

Purple

White

Yellow

New

Mason Jar Bouquet Charm

$69.00

Sterling Silver and Bronze

New

Enamel One of a Kind Charm

$69.00

Sterling Silver

Monarch Butterfly Charm

$59.00

Sterling Silver and Bronze

Enamel Texas Wildflower Charm

$79.00

Sterling Silver

New

Mini Monarch Butterfly Charm

$39.00

Sterling Silver

Your Story.
Your Life.
Your Charms.^®

Enamel Mini Flower Charm

$49.00

Light Teal

Pink

Lavender

White

Yellow

Floral Bouquet Charm

Now Available in Gold

Starts at $49.00

Sterling Silver

14K Yellow Gold

Mini Tulip Charm

$39.00

Sterling Silver

Mini Sunflower Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Adorned Starry Night Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Ladybug Charm

$39.00

Sterling Silver

Growing in Faith Cross Charm

$59.00

Sterling Silver and Bronze

Hummingbird Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Wild Sunflower Charm

$69.00

Sterling Silver and Bronze

Mini Daisy Charm

Retiring in 14K Gold

Starts at $39.00

Sterling Silver

14K Yellow Gold

You and Me Blossom Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

New

Sunflower Cross Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

Rose Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Floral Horseshoe Charm

Now Available in Gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

Honeybee Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Sand Dollar Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Bouquet of Flowers Charm

$49.00

Sterling Silver

Lightning Bolt Charm

Now Available in Gold

Starts at $39.00

Sterling Silver

14K Yellow Gold

"To the Moon and Back" Charm

Retiring in 14K Gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

Mini Rose Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Desert Rose Charm

Retiring in 14K Gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

Enamel Western Boot Charm

$79.00

Sterling Silver

Enamel Bee You Charm

$69.00

Sterling Silver

Mini Mushroom with Heart Charm

$39.00

Sterling Silver

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet or charm necklace you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.