Press Release Summer In The Hills

Press Release

James Avery Artisan Jewelry announces Summer In The Hills celebration

May 25, 2018
James Avery Artisan Jewelry announces Summer in the Hills beginning Memorial Day weekend at the flagship store in Kerrville

KERRVILLE, TEXAS— (May 25, 2018)—James Avery Artisan Jewelry announces Summer in the Hills beginning Memorial Day weekend at the flagship store in Kerrville. The summer-long event is a celebration of summer camp, family vacations and making cherished memories with friends in the Texas Hill Country.

Now through Labor Day, flags and banners in signature James Avery coral will decorate the rustic fence lines and flagship store, beckoning visitors. Guests are invited to beat the heat with special giveaways, browse new summer jewelry and camp charms, tour the James Avery Visitor Center and commemorate the special visit under a beautiful new photo trellis on the lawn.

“Summer in the Hills is a nod to the nostalgia of an annual trip to summer camp shared between families and James Avery Artisan Jewelry,” said John McCullough, James Avery chief operating officer. “Our James Avery Family is excited to share our summer with you, and we hope this will be the first of many celebrations to come.”

A special weekend is planned Saturday, June 30 and Sunday, July 1 offering fun for the whole family from 11 a.m. to 4 p.m. Each day, visitors will be treated to live entertainment, complimentary farm-to-table snack boxes, ice-cold refreshments, traditional Texas yard games and giveaways.

The Summer in the Hills is open to the public and is an opportunity to share your James Avery story with family and friends. Mark your calendars now and plan a stop at the James Avery flagship store located at 145 Avery Road in Kerrville. For more information and directions, visit

About James Avery Artisan Jewelry®—James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones and leather wallets – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer with 80 James Avery stores in five states. Our jewelry is also available in more than 200 Dillard’s stores in Texas in 28 additional states; and nationwide through James Avery crafts jewelry in four Texas workshops— one each in Comfort, Fredericksburg, Hondo and Kerrville. For more information, visit or