Welcome to The Art of Everyday
Our Journal Filled with Stories, Style Tips, Design Inspiration & More
In 1954, our founder, James Avery, began crafting jewelry with one mission:
To create art he found meaningful in the hopes others would find it meaningful, too.
Like many artists, he was inspired by the beauty of ordinary, everyday things. Many of those inspirations became some of our most-loved collections, from butterflies and daisies to designs inspired by family, faith and love.
Celebrating The Art of Everyday
At the heart of what we do, we believe jewelry should be more than precious metal and stone. It should reflect the people we love, the milestones we celebrate, the memories we want to keep close and the stories we're still writing.
And the more it's worn, the more meaning it holds.
Which is what our journal is all about.
Through styling inspiration, gift guides, care tips and behind-the-scenes stories, we'll take a closer look at the artistry and meaning that have shaped James Avery for more than 70 years.
Because if our designs bring a little more joy to your day, help you express your unique style or remind you of what you love most, then we're continuing what Mr. Avery set out to do all those years ago:
To celebrate life through the beauty of design.
A Quick Journal Overview:
1. Everyday Styling Tips
At James Avery, we believe jewelry should always feel personal, meaningful and comfortable to wear. The pieces we treasure most are the ones we never take off. They simply become part of who we are.
Which is why we craft designs made for everyday wear, not just special occasions.
We’re here to share fresh ideas for layering necklaces, growing a charm collection, mixing metals and creating an everyday look that feels true to you. Whether you're getting dressed for work, a weekend away or a family celebration, this is where you can find inspiration that's easy to make your own.
2. Gift Guides & Inspiration
Jewelry is a beautiful (and lasting) way to say the things words can't always capture.
We’re sharing thoughtful gift ideas for birthdays, graduations, anniversaries, weddings and holidays, along with the everyday moments that deserve to be celebrated, too.
Find inspiration for engraving and personalized designs, plus guidance for choosing jewelry that reflects their story and style. Whether you're celebrating a milestone or simply saying, this made me think of you, we're here to help you find a gift they'll treasure for years to come.
3. The Materials & Craft Behind Our Design
Every design starts somewhere.
Our designers are constantly inspired by works of art, memories, verses and the beauty of the world around us. Those little things in life that bring us joy and meaning often find a way into the jewelry we create. We're also always inspired by you, our customers!
You'll meet the Texas artisans who help bring new designs to life, see how designs evolve from an initial sketch, and discover the stories that inspire our work.
You’ll also find more details on the materials we use to make every design, from sterling silver and 14K gold to gemstones and enamel. Want to know how to care for and clean James Avery jewelry? We’re here to share all the helpful tips on how to keep your designs looking their best, too!
4. Jewelry Made for Life
At James Avery, we know our designs aren't just jewelry. They're part of your story.
We're excited to share Customer stories, gifting inspiration and conversations about the memories, traditions and milestones that make our designs so personal. You'll discover stories about symbols of faith, family, love and hope, charm collections that grow over time and designs chosen to honor a special person, place or chapter in life.
We're So Glad You're Here
Whether you're looking for styling ideas, care tips, behind-the-scenes stories or a little inspiration, we hope this becomes a place you return to often.
Thank you for being part of our story.
We can’t wait to share what’s next.