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47 Products

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Charms

47 Products

New

Enamel Love My Cup Charm

$79.00

Sterling Silver

Glass Enhancer Bead

$19.00

Black

Light Blue

Royal Blue

Teal

Green

Enamel Wild Strawberry Charm

$79.00

Sterling Silver

Point the Way Charm

$89.00

Sterling Silver and Bronze

Turtle Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

New

Enamel Blue Bell Ice Cream Sandwich Charm

$99.00

Sterling Silver and Bronze

Your Story.
Your Life.
Your Charms.^®

Ladybug Charm

$39.00

Sterling Silver

Mini Sunflower Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Enamel "You Are My Sunshine" Charm

$69.00

Sterling Silver

Margarita Glass Charm

$59.00

Sterling Silver

Enamel Festive Turtle Charm

$69.00

Sterling Silver

Retiring

Enamel Cheeseburger Charm

$79.00

Sterling Silver and Bronze

"Friends Forever" Charm

$59.00

Sterling Silver

Sand Dollar Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Spring Butterfly Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Blue Bell Ice Cream Charm

$89.00

Sterling Silver and Bronze

Love My Clogs Charm

$69.00

Sterling Silver

Tropical Palm Tree Charm

$49.00

Sterling Silver and Bronze

New

Enamel Festive Gecko Charm

$69.00

Sterling Silver

Retiring

Enamel Colorful Lemon Twist Charm

$79.00

Sterling Silver

New

Pickleball Charm

$49.00

Sterling Silver

Retiring

Happy Narwhal Charm

$49.00

Sterling Silver

Mini Mushroom with Heart Charm

$39.00

Sterling Silver

Enamel Bee You Charm

$69.00

Sterling Silver

Retiring

Enamel Hey Rose Charm

$79.00

Sterling Silver

Dragonfly Charm

$49.00

Sterling Silver

Mother and Baby Dolphin Charm

$49.00

Sterling Silver

Enamel Roller Skate Charm

$69.00

Sterling Silver

Enamel Watermelon Charm

$69.00

Sterling Silver

My "Florida" Charm

$49.00

Sterling Silver

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet or charm necklace you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.