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Charms

643 Products

My "Iowa" Charm

$49.00

Sterling Silver

"TX" Charm

$39.00

Sterling Silver

"Best Mom" Charm

$59.00

Sterling Silver

Retiring

Country Mom Charm

Retiring in 14K Gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

I Love Oklahoma Charm

$49.00

Sterling Silver

My "Florida" Charm

$49.00

Sterling Silver

Enamel Layer Cake Charm

$69.00

Sterling Silver

Enamel Mushroom Charm

$69.00

Sterling Silver

Law Enforcement Badge Charm

$59.00

Sterling Silver

"Feliz Navidad" Charm

$59.00

Sterling Silver

Anniversary Charm

$59.00

Sterling Silver

My "Nebraska" Charm

$49.00

Sterling Silver

Four Leaf Clover Charm

$49.00

Sterling Silver

World Traveler Charm

$79.00

Sterling Silver

My "South Carolina" Charm

$49.00

Sterling Silver

Queen Bee Charm

$79.00

Sterling Silver and Bronze

Enamel Roller Skate Charm

$69.00

Sterling Silver

My "Washington" Charm

$49.00

Sterling Silver

My Oregon Charm

$49.00

Sterling Silver

Mama Llama Charm

$69.00

Sterling Silver

Retiring

Enamel Live Your Dreams Charm

$69.00

Sterling Silver

Spring Butterfly Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Centered in Love Cross Charm

$49.00

Sterling Silver

Bat Charm

$49.00

Sterling Silver

Enamel Radiant Heart Charm

$69.00

Sterling Silver

Puffed Heart Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Enamel Blue Bell Ice Cream Sandwich Charm

$99.00

Sterling Silver and Bronze

Familia Charm

$59.00

Sterling Silver

Retiring

"Soulmates" Heart Charm

$59.00

Sterling Silver

Enamel Special Delivery Charm

$69.00

Blue

Pink

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet or charm necklace you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.