Explore Charms By Theme

Charms

645 Products

Script Initial Charm

Available in Initals A to Z

Starts at $49.00

Sterling Silver

14K Yellow Gold

New

Enamel Consuela Floral Initial Charm

Available in Initials A to Z

$79.00

New

Bow Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

God Gave Me You Charm

$49.00

Sterling Silver

Tiny Bow Charm

$39.00

Sterling Silver

Enamel Virgin of Guadalupe Charm

$89.00

Sterling Silver

Your Story.
Your Life.
Your Charms.^®

Gathered Heart Charm

Now Available in 14K Gold

Starts at $39.00

Sterling Silver

14K Yellow Gold

Enamel "Dr Pepper" Charm

$89.00

Sterling Silver

Heart Script Initial Charm

Available in Initals A to Z

Starts at $59.00

Sterling Silver

14K Yellow Gold

New

Enamel Tamale Season Charm

$69.00

Sterling Silver

New

Virgin Mary Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Enamel Initial Disc Charm

$49.00

Blue

Light Blue

Dark Pink

Pink

Light Purple

New

Petite Christmas Tree Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Tiny Tiara Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Glass Enhancer Bead

$19.00

Black

Light Blue

Royal Blue

Teal

Green

Mini Cowgirl Boot Charm

$39.00

Sterling Silver

I Love You Charm

$39.00

Sterling Silver

Enamel Mini Butterfly Charm

$49.00

Blue

Dark Pink

Purple

White

Yellow

Angel Wings Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

New

Strong and Fit Charm

$59.00

Sterling Silver

Engravable Dog Bone Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Keepsake Heart Birthstone Charm

Retiring in 14K Gold

Starts at $69.00

Garnet (January)

Amethyst (February)

Lab-Created Aqua Spinel (March)

Lab-Created White Sapphire (April)

Lab-Created Emerald (May)

Vintage Type Initial Charm

Available in Initals A to Z

$39.00

Sterling Silver

New

Love and Faith Dangle Charm

$59.00

Sterling Silver and Bronze

New

Butterfly Gemstone Charm

Starts at $69.00

Amethyst

Peridot

Lab-Created Pink Sapphire

Blue Zircon

Cat Charm

$49.00

Sterling Silver

"God Is Within Her" Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

New

Enamel Christmas Cowboy Boot Art Glass Charm

$89.00

Sterling Silver

Delicate Mother's Love Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

"Big Sister" Heart Charm

$49.00

Sterling Silver

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet or charm necklace you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.