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Charms

663 Products

New

Enamel Bow Charm

$49.00

Mint

Pink

Keepsake Heart Birthstone Charm

Retiring in 14K Gold

Starts at $69.00

Garnet (January)

Amethyst (February)

Vintage Type Initial Charm

Available in Initals A to Z

$39.00

Sterling Silver

"God Is Within Her" Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

New

Love and Faith Dangle Charm

$59.00

Sterling Silver and Bronze

Delicate Mother's Love Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Mom I Love You Charm

$59.00

Sterling Silver

New

Butterfly Gemstone Charm

Starts at $69.00

Amethyst

Peridot

Cat Charm

$49.00

Sterling Silver

"Big Sister" Heart Charm

$49.00

Sterling Silver

"Little Sister" Heart Charm

$49.00

Sterling Silver

Enamel Love My Cup Charm

$79.00

Sterling Silver

Enamel Concha Charm

$59.00

Sterling Silver

New

Enamel Christmas Cowboy Boot Art Glass Charm

$89.00

Sterling Silver

Flared Cross Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

New

You are My World Charm

$59.00

Sterling Silver

Enamel Fashion Purse Charm

$79.00

Sterling Silver

Tia Charm

$59.00

Sterling Silver

"Sister in My Heart" Charm

$59.00

Sterling Silver

Enamel Footprint Charm

$69.00

Blue

Pink

Mija Heart Charm

Now Available in 14K Gold

Starts at $49.00

Sterling Silver

14K Yellow Gold

Enduring Love Cross Charm

$49.00

Sterling Silver and Bronze

Tiny T.rex Charm

$39.00

Sterling Silver

Enamel Candy Cane Charm

$69.00

Red

Engravable Dog Bone Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Turtle Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

"Very Special Grandmother" Charm

$59.00

Sterling Silver

New

Flowering Vines Heart Charm

$59.00

Sterling Silver

Monarch Butterfly Charm

$59.00

Sterling Silver and Bronze

Ladybug Charm

$39.00

Sterling Silver

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet or charm necklace you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.