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Charms

636 Products

Large Script Initial Charm

Available in Initals A to Z

$59.00

Sterling Silver

Engravable Dog Bone Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Retiring

Swimming Mermaid Charm

$49.00

Sterling Silver

"Love You More" Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

New

Enamel Concha Charm

$59.00

Sterling Silver

New

You're a Gem Charm

$39.00

Sterling Silver

I Love You Charm

$39.00

Sterling Silver

Delicate Mother's Love Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

"Mama" Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

"Big Sister" Heart Charm

$49.00

Sterling Silver

Turtle Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

"To the Moon and Back" Charm

Retiring in 14K Gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

New

Engravable Doghouse Charm

$49.00

Sterling Silver

"Sister in My Heart" Charm

$59.00

Sterling Silver

"Best Friend" Charm Set

$59.00

Sterling Silver

"Besties" Charm

Retiring in 14K gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

Growing in Faith Cross Charm

$59.00

Sterling Silver and Bronze

"Little Sister" Heart Charm

$49.00

Sterling Silver

Flared Cross Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

New

Full of Love Enamel Heart Charm

$79.00

Sterling Silver

Love Potion Art Glass Charm

$79.00

Sterling Silver

Rose Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Faith Over Fear Charm

$59.00

Sterling Silver

Enamel Queen of Hearts Charm

$69.00

Sterling Silver

New

Enamel Floral Crown Charm

$69.00

Sterling Silver

You and Me Blossom Charm

Now Available in Gold

Starts at $39.00

Sterling Silver

14K Yellow Gold

New

Enamel Pickle Charm

$69.00

Sterling Silver and Bronze

Tiny T.rex Charm

$39.00

Sterling Silver

Virgin of Guadalupe Charm

Starts at $79.00

Sterling Silver

14K Yellow Gold

New

Petite Heart of Gold Charm

$69.00

Sterling Silver and 14K Yellow Gold

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.