Explore Charms By Theme

42 Products

Filtered by:

Charms

42 Products

Script Initial Charm

Available in Initals A to Z

Starts at $49.00

Sterling Silver

14K Yellow Gold

Glass Enhancer Bead

Excluded from Charm Event

$19.00

Black

Light Blue

Royal Blue

Teal

Green

New

Mini Cowgirl Boot Charm

$39.00

Sterling Silver

New

Mini Monarch Butterfly Charm

$39.00

Sterling Silver

Enamel Mini Flower Charm

$49.00

Light Teal

Pink

Lavender

White

Yellow

Tiny Tiara Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Vintage Type Initial Charm

Available in Initals A to Z

$39.00

Sterling Silver

Delicate Mother's Love Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Flared Cross Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Mini Daisy Charm

Retiring in 14K Gold

Starts at $39.00

Sterling Silver

14K Yellow Gold

Mini Sunflower Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Petite Heart of Gold Charm

$69.00

Sterling Silver and 14K Yellow Gold

You and Me Blossom Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Ladybug Charm

$39.00

Sterling Silver

Mini Tulip Charm

$39.00

Sterling Silver

Small St. Teresa Cross Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Puffed Heart Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Mini Rose Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Mini Mushroom with Heart Charm

$39.00

Sterling Silver

Two Note Charm

$39.00

Sterling Silver

Honeybee Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Mini Key Charm

$39.00

Sterling Silver

Retiring

Heart Charm

$39.00

Sterling Silver

Petite Elegant Cross Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Petite Floral Heart Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Delicate Joy of My Heart Charm

$69.00

Sterling Silver and 14K Yellow Gold

"TX" Charm

$39.00

Sterling Silver

Mini Longhorn Charm

$39.00

Sterling Silver

Texas Mini Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Lightning Bolt Charm

Now Available in Gold

Starts at $39.00

Sterling Silver

14K Yellow Gold

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.