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Charms

643 Products

Texas Forged Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Blue Bell Ice Cream Charm

$89.00

Sterling Silver and Bronze

Adorned Christmas Tree Charm

$49.00

Sterling Silver

"Besties" Charm

Retiring in 14K gold

$59.00

Sterling Silver

Stethoscope Charm

$59.00

Sterling Silver

Mom I Love You Charm

$59.00

Sterling Silver

Quinceanera Charm

$49.00

Sterling Silver

New

Enamel One of a Kind Charm

$69.00

Sterling Silver

"Mrs." Charm

$49.00

Sterling Silver

"Best Friend" Charm Set

$59.00

Sterling Silver

Retiring

Enamel Glitter Christmas Tree Art Glass Charm

$89.00

Sterling Silver

Tia Charm

$59.00

Sterling Silver

Enamel Texas Wildflower Charm

$79.00

Sterling Silver

Mini Sunflower Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Stuffed Teddy Bear Charm

$49.00

Sterling Silver

Love Makes Us a Family Charm

$59.00

Sterling Silver

"Sister in My Heart" Charm

$59.00

Sterling Silver

Jingle Bell Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Pom-Pom Charm

$49.00

Sterling Silver

Rose Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

New

Love Like Jesus Charm

$59.00

Sterling Silver

New

Mini Strawberry Charm

$39.00

Sterling Silver

"Holy Bible" Charm

$49.00

Sterling Silver

Love You More Than Tacos Charm

$59.00

Sterling Silver

Pint-Sized Puppy Charm

$39.00

Sterling Silver

Engravable Doghouse Charm

$49.00

Sterling Silver

"Special Niece" Charm

$59.00

Sterling Silver

Shining Star Birthstone Charm

Starts at $69.00

Garnet (January)

Amethyst (February)

New

Mason Jar Bouquet Charm

$69.00

Sterling Silver and Bronze

Enamel Sweet Santa Charm

$69.00

Sterling Silver

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet or charm necklace you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.