Charms
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Your Story.
Your Life.
Your Charms.®
Your Life.
Your Charms.®
We’ve been making charms since 1954 and many of those designs have been favorites for generations. Each one is thoughtfully crafted to celebrate the people, places and memories that matter most. From classic sterling silver charms to shining 14K gold charms and colorful enamel charms, there are designs for everyday wear and the occasions you never want to forget.
Whether you’re starting your first charm necklace or adding to a charm bracelet you already love, you’ll find hundreds of styles in sterling silver, 14K gold, bronze and enamel. Our collection includes engravable charms for names or special dates, birthstone charms to mark birthdays, heart charms for love, cross charms that reflect faith and initial charms to represent the people you love. You’ll also discover themed charms for hobbies, travel and Texas pride, along with graduation charms, anniversary charms and designs for many other milestones.
Many James Avery charms are available in more than one metal, so you can choose all silver charms, all gold charms or mix metals to create a look that feels like you. Add a single charm as a simple reminder of something dear to you or build a charm bracelet filled with memories gathered over time. When you’re ready to change your look, you can move charms to a different charm necklace, bracelet or chain to keep your story growing.
Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come. James Avery charms are designed to pair with our charm bracelets, charm necklaces, changeable bracelets and chains. If you like a full bracelet, add one charm to each link for a bracelet that feels thoughtfully collected. If you prefer a simple look, try one meaningful charm centered on a chain or necklace. You can also layer a charm necklace with other necklaces in different lengths to create a look that is personal and easy to wear every day.
For a touch of color, choose enamel charms or gemstone and birthstone charms. For a classic look, reach for sterling silver charms, 14K gold charms or mixed metal designs that stand the test of time. However you style them, charms are made to celebrate your life’s story for generations to come.
With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Choose a charm bracelet, charm necklace or chain, then add charms and pendants to see how they look together. Try different metals, themes and arrangements until you find the mix that feels right for you or whoever you’re shopping for. When you add your completed look to the shopping bag, we’ll attach the charms to the charm holder or style you’ve selected so it arrives ready to wear.
Already have a James Avery charm bracelet or charm necklace you’d like to add to? First-time soldering is complimentary on any charm! Just bring your bracelet to your closest James Avery store or contact us and we can help. Our team can help you place new charms, adjust spacing and make sure your bracelet or necklace feels balanced and comfortable. While first-time soldering of James Avery charms is complimentary, there is a small fee for moving or re-soldering charms later.
If you’d like extra help caring for your charms, visit your local store for professional cleaning or visit our Jewelry Care page for more care tips. Our Store Associates can also share simple guidance, such as wearing your charm bracelet on your non-primary wrist and checking clasps regularly, to help your charms stay secure and part of your story for years to come.
Do you offer engraving on charms?
Yes. Many James Avery charms can be engraved with names, initials, dates, symbols or short messages on sterling silver and 14K gold designs. Look for “Engravable” in the product details or explore our Engravable Charms Collection.
Do you have birthstone charms for every month?
Yes. Our birthstone charms and other birthstone jewelry are created to coordinate with each month of the year, making it easy to honor birthdays, anniversaries and other special dates in a meaningful way.
Are charms sold individually or with a bracelet or necklace?
Most James Avery charms are sold individually so you can build a charm bracelet, charm necklace or chain that reflects your style. Product descriptions will note when a charm is attached to a base design like a bracelet or necklace.
Can I wear the same charm on a bracelet and a necklace?
Many charms can be worn on both bracelets and necklaces. Changeable bracelets, charm holders and openable links make it easy to move charms as you update your look, while soldered styles are intended to stay in place.
Can I bring my charm bracelet into a store to add or rearrange charms?
Yes. You can bring your bracelet to a James Avery store for help adding new charms or adjusting the layout. First-time soldering of James Avery charms is complimentary, and there is a small fee for moving or re-soldering charms after the first time.
How many charms can I comfortably fit on one bracelet?
The number of charms a bracelet can hold depends on the bracelet style and length, plus the sizes of the charms. In general, leave a bit of space between charms so they can move freely. Our Store Associates can help you decide how many charms will feel good on your wrist.
Are your charms solid metal or plated?
James Avery designs are crafted in solid sterling silver, 14K gold and other fine metals. If a charm includes a special finish, mixed metal design or plated detail, that information will be clearly listed in the product description.
Can I start a charm bracelet if I only have one charm?
Absolutely. Many Customers begin with one meaningful charm and a bracelet or chain, then add charms over time to mark new memories, milestones and celebrations.
How should I care for my charm bracelet?
Store your bracelet in a jewelry pouch or box, avoid harsh chemicals and clean it regularly with a soft polishing cloth. Wearing your charm bracelet on your non-primary wrist and checking clasps often can also help protect your charms.
Do you have themed charms (for example: faith, family or Texas-inspired designs)?
Yes. Our collections include faith-inspired cross charms, heart charms for family, initial charms, and many themed charms celebrating Texas, pets, nature, holidays and more.